2019 CMPRSA Professional Development Workshop

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Location

Brody Square

241 Brody W

East Lansing, MI 48825

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Eventbrite's fee is nonrefundable.

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Description

PROGRAM DESCRIPTION:

Join your peers for a half-day session of networking and education to help you grow as a professional.

The annual Professional Development Workshop attracts professionals from every experience level and background as speakers share insights and lessons learned through on-the-job experience and in-depth research. The event will include a light breakfast and lunch, plus ample opportunities to meet with fellow PR professionals in the Greater Lansing area.

Registration includes breakfast, lunch and parking.

AGENDA:

8 – 8:30 a.m.
Attendee Registration and Networking


8:35 a.m.
Welcome from CMPRSA Chapter Leadership


8:40 – 9:40 a.m.
Communication in Conflict Situations: Strategies for Making it Positive
Kenneth J. Levine, J.D., Ph.D., MSU College of Communication Arts and Sciences
Conflict is unavoidable in our day-to-day lives, and as communicators, we have to face it head-on. This session will focus on strategies to address conflict while keeping things positive so you can better achieve your goals.

9:45 – 10:45 a.m.
Intro to Design Thinking
Shana Redd, Professor of Practice, Broad College of Business
Design thinking is a process used to stimulate innovation by drawing on methods from engineering and design and combining them with those from the arts, social sciences, and the business world. This process is often applied to generating desirable, feasible, and viable product and service innovations; however, we find that the process offers so much more. Design thinking can be used to identify and remove barriers to better processes, strategic leadership, and productive relationships. Participants will learn a problem-finding framework to nurture collaborative thinking and understand how to use the Design Thinking process to ask new questions and generate creative, applicable solutions.


10:50 – 11:50 a.m.
Stop Job Hopping: Tips for Career and Leadership Development
Ari Adler, freelance communications strategist and public relations recruiter
What can leaders do to develop outstanding employees and benefit from that investment? How can employees make sure they are getting the most out of the job they have rather than job-hopping? This session will offer insights and suggestions on how leaders can better manage employee engagement to retain top talent and how employees can become fully invested in their careers by investing in their current job.


12 – 1 p.m.
Lunch and Table Topics


1 – 1:30 p.m.
Table Topic Wrap Up & CMPRSA Annual Board Update


1:30 p.m.
Workshop Concludes


ABOUT THE SPEAKERS:


Kenneth J. Levine has over 20 years of experience teaching, researching and presenting on topics related to organizational communication and small group dynamics. Currently on the faculty of the Department of Communication at Michigan State University, Dr. Levine has expertise in workplace stress and conflict, intergenerational workplace communication, workplace socialization, organizational culture, organizational change, superior-subordinate communication, and workplace motivation. He also works with groups and business organizations to improve the effectiveness of brainstorming as well as to increase the productivity and creativity of interacting groups. Before earning his Ph.D. in Communication, Dr. Levine was a litigator for a law firm in Cleveland, Ohio and a political campaign manager, and he brings this experience to his discussions about the interactions among communication, law and politics.

Shana Redd is a Professor Practice in the Management and Marketing departments and a fourth-year Marketing Ph.D. student in the Broad College of Business at Michigan State University. As a Professor of Practice, Shana exposes students to the basics of integrated consulting practices; embedding tools that help students understand the needs of their audience (e.g., a client), conduct research on the topic of interest, analyze consumer data, and develop viable and compelling solutions to business problems. Shana also serves as a faculty advisor for the MBA program’s design-thinking business challenge. Her research interests are in the new product innovation development and launch processes domains; understanding the drivers of new product success across stages of development and the conditions under which customers and consumers adopt radically new and high-tech products.

Prior to joining MSU, Shana held positions in CPG consulting, new product development, and brand management. She served as a junior consultant for NCH Marketing Services where she developed targeted consumer promotions for large CPG manufacturers including Kraft, Butterball LLC, and Domino Foods. Shana left consulting to receive her MBA in Marketing and Leadership Change Management from Michigan State University. After which, she joined Whirlpool Corporation as a product development manager, and subsequently, a brand manager. In those roles, Shana developed consumer-driven product and brand plans, launched over 55 new products, and led a multimillion-dollar rebranding strategy for Whirlpool brand.


Ari Adler is a freelance communications strategist and public relations recruiter.

Prior to forming his own consultancy, Ari served as Michigan Gov. Rick Snyder’s Director of Communications, overseeing media and public relations for the Governor’s Office from 2016 to 2018.

A recipient of local, state and national awards for his work, Ari started his career as a newspaper reporter and editor before moving into public and media relations. Besides the Governor’s Office, Ari has worked in the public sector at the Michigan House and Senate, as well as the Michigan Department of Transportation. In the private sector, Ari has worked at a public relations agency and for a multi-state insurance company.

Ari earned his Bachelor’s degree in Journalism from Michigan State University, where he also served as an adjunct instructor for 12 years, teaching courses on news reporting, public relations, and social media.

NOT A MEMBER?

The Central Michigan chapter offers exciting opportunities for networking and professional development to public relations professionals in the greater Lansing area. With a membership of more than 150 area communicators, CMPRSA meetings are a place to always meet someone new, but establish valuable connections over time as well. A diverse membership of young and seasoned professionals, a stimulating mix of programs and opportunities for involvement make CMPRSA the ideal organization to invest your time and resources. Learn more.


Date and Time

Location

Brody Square

241 Brody W

East Lansing, MI 48825

View Map

Refund Policy

Contact the organizer to request a refund.

Eventbrite's fee is nonrefundable.

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