2019 brandUP 2-day Strategic Intensive

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Oakland (Fri) & San Francisco (Sat), CA 94612

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BrandUP is an intensive 2-day workshop focused on nonprofit brand strategy and capacity building.

This 2-day workshop intensive will help nonprofits better articulate their work and impact to key audiences. For nonprofits understanding their brand provides a powerful way for an organization to leverage the relationships they have in a strategic way that fulfills rather than deviates from the nonprofit's mission.

Get program details & see the dates for upcoming events!

During this intensive nonprofit participants will have the opportunity to collaborate with a small group of skilled volunteers and leave with tools and frameworks to boost their capacity to communicate their work more effectively to potential funders, volunteers and the community at large.

Learn about our impact in 2018 - Video Interviews with Participants


Volunteers coming to brandUP don't need any special skills! We are looking for thoughtful, strategic, empathetic professionals from all walks of life willing to spend a Friday evening and Saturday day collaborating with Bay Area social impact leaders.

We will also have a strong contingent of Full Circle Fund Members who will be going the distance with our nonprofit partners as on project teams supporting our 2019 Grant Cycle. This event is a great way for new folks to either help for a day or trial what work might look like on a team.


A selection of the nonprofits represented at brandUP will be our 2019 Full Circle Fund grantees. Our Members will have vetted them over the course of the last few months and forged a six-month-long partnership with these organizations.

We will also have selected up to 10 Bay Area-based organizations nominated by our community. They will be vetted by the BrandUp committee and offered a spot to participate.

Nominate a Nonprofit

(Nominations are now closed.)


-- Coming in Early May 2019 --


-- Coming in Early May 2019 --


Begun in 2014, Rootid’s brandUP Award was created to build the communications capacity of small and growing nonprofit organizations. With over 50 applications submitted for the 2017 Award and 10 equally deserving finalists, Rootid saw the need to expand its reach.

In 2018, Rootid and Full Circle Fund teamed up to transform the brandUP competition into a 2 day strategic intensive benefitting 10-15 local nonprofits.

It was a runaway success with 100+ participants and more than 80 nonprofit applicants. This year's event will again be free and open to the public, so we can bring changemakers from all walks of life together to unlock new resources to build a better Bay Area.


Friday - 5:00 PM to 7:00 PM (required for Guides; non-Guide volunteers do not attend)

Oakland, CA 94612 (near 12th St BART)

  • Your Communications Strategy & Theory

Saturday - 9:00 AM - 5:00 PM (required for both Guides and volunteers)

San Francisco, CA 94103 (near Powell BART)

  • Session 1: Logic Model, Measurements & Evaluations
  • Session 2: Target Audience Deep Dive
  • Hosted Lunch
  • Session 3: Strategic Messaging
  • Session 4: Building an Actionable Plan
  • Hosted Reception/Closing

You might have noticed we haven't shared the location. All nonprofits and volunteers will need to be vetted and confirmed prior to the event. We'll share our location once you've completed that process.


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Venues to be shared via email

Oakland (Fri) & San Francisco (Sat), CA 94612

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