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2018 Professional Women in Advocacy Conference

Professional Women in Advocacy Conference

Tuesday, October 9, 2018 at 9:00 AM - Wednesday, October 10, 2018 at 4:00 PM (EDT)

2018 Professional Women in Advocacy Conference

Registration Information

Registration Type Sales End Price Fee Quantity
Industry Professional Registration
For advocacy professionals working for private companies and medium to large associations and non-profits. Not for vendors. Includes out of town guest reception, all conference sessions, breakfast and lunch both days as well as admission to the Excellence in Advocacy Awards Reception.
Oct 10, 2018 $655.00 $0.00
Small Non Profit and Government Rate
For employees working for SMALL non-profits or the government. Intended for organizations with very limited budgets and individuals paying their own way.
Oct 10, 2018 $600.00 $0.00
WGR Member Registration
Offer for current WGR members only. Fee includes out of town guest reception, all conference sessions, breakfast and lunch both days and admission to the Excellence in Advocacy Awards Reception.
Oct 10, 2018 $555.00 $0.00
Vendor Registration
This rate is for industry vendors and suppliers who are not conference sponsors. The fee includes out of town guest reception, all conference sessions, breakfast and lunch both days and the Excellence in Advocacy Awards Reception.
Oct 10, 2018 $755.00 $0.00
Benefactor registration
A benefactor is an individual or organizations who wants to pay a little more to help subsidize the participation of our less financially able colleagues. Benefactors will be recognized in the program and with special name badges if they wish. The fee includes out of town guest reception, all conference sessions, breakfast and lunch both days and the Excellence in Advocacy Awards Reception.
Oct 10, 2018 $755.00 $0.00
Group Discount Registration
For groups of 3 or more. Group members do not have to be from the same organization. Fee includes out of town guest reception, all conference sessions, breakfast and lunch both days and attendance at the EIA reception.
Oct 10, 2018 $555.00 $0.00
Excellence in Advocacy Awards Reception
This ticket is for non-conference goers who wish to attend the EIA reception. Fee includes open bar, hors d'oeuvres and awards ceremony.
Oct 10, 2018 $65.00 $0.00

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Event Details

In partnership with Women in Government Relations

When women have a seat at the public policy table, everyone benefits.

Learn more at www.womeninadvocacy.com

Dear Participant,

We are pleased to announce the theme for the 2018 PWIA Conference is "Women Count." It refers to the Midterm elections and the impact women have when we engage, vote, run and lead in the civic arena.

Our tracks have sessions for women at all levels in their careers in government relations, public affairs, political engagement, advocacy, activism, communications, campaigns and law.

Advocacy & Outreach: Tips and techniques to immediately improve your advocacy effectiveness. Political engagement and communications are included in this track.

Federal, State & Local Government Relations: Traditional shoe leather lobbying meets technology and trends from K Street to Main Street.

Professional Development & Coaching: enhance your personal and professional skills and performance with these how-to sessions.

For questions or information please contact me at leeann@womeninadvocacy.com.

Looking forward to seeing you on October 9&10.

Sincerely,

LeeAnn Petersen, CEO 

 

2018 Professional Women in Advocacy Conference - WOMEN COUNT!

October 9-10, 2018

Marriott Metro Center – Washington, DC

 

Schedule of Events
(subject to change)

 

Monday, October 8

 

6:00 – 8:00 pm                  Out of town guest reception at Fire and Sage (hotel)

 

Tuesday, October 9

 

8:00 – 9:00 am                  Registration and Breakfast

 

9:00 – 10:00 am   State of the Races for Women: Midterm election preview and predictionsRenown Democratic strategist Celinda Lake teams up with legendary Republican pollster Linda DiVall for a glimpse into the November midterm elections and how women candidates will fare.

 

10:00 – 11:00 am              Women Count! What happens when women vote, run, lead and serve

PWIA invites leaders from organizations aimed at electing and activating more women in politics to discuss the impact women will have in 2018 and beyond.

Speakers:

Lauren Leader Chivee of All in Together, Susannah Welford of Running Start, Rebecca Schuller of Winning for Women, Kimberly Peeler-Allen of Higher Heights and Dr. Gabriela Lemus of Mi Familia Vota. Moderator: Debbie Walsh of the Center for American Women in Politics

 

11:05 – 12:05 pm              BREAKOUTS

Advocacy & Outreach - The Rise and Decline of Mass Email Campaigns’ Influence on Congressional Decisions:Advocacy organizations spend enormous resources and effort to implement mass email campaigns in hopes of generating a large volume of email that will grab Congress’ attention and influence decisions. After studying communication between citizens and Congress for more than a decade, the Congressional Management Foundation’s research shows that most email campaigns are barely registering in congressional offices. Speaker: Brad Fitch, Congressional Management Foundation

 

Federal, State & Local Government Relations – Congressional Procedure with Judy Schneider – Get unique insights on the legislative process from the expert who trains Members of Congress and staff how Congress works. (Note extended time: 11:00-12:20 pm)

 

Professional Development - Basic Media Training

Discuss fundamental approaches to presenting your message and yourself to journalists. Speaker: Jane O’Brien, On-Air Correspondent for the BBC

 

Coaching – Twenty five (25) minute individual leadership coaching sessions. Ten appointments available. Please contact Laura@womeninadvocacy.com to reserve.

 

12:05 – 12:20 pm              Networking Break - Stop by our sponsor booths and women’s initiative tables

 

12:20 – 1:30 pm                Keynote Luncheon - Unleash the leader within you! Two-time Olympian and national championship coach Sherry Winn will give you a winning game plan for work and life.

 

1:45 – 2:45 pm                  BREAKOUTS

 

Advocacy & Outreach – What’s hot in political engagement – tools, tips and technology of the trade: Advocacy toolkits are all the rage. Hear from industry experts on the latest gadgets to help you navigate mobile campaigns, cutting edge GOTV outreach, grassroots Calls-to-Action and keep up with the latest political intel. Speakers: Erica L. Farage, International Franchise Association; Elena Briceno, Phone 2 Action

Federal, State & Local Government Relations - Federal gridlock and the increasing role of states & localities. Moderator: Ann Dermody, CQ Advocacy.

 

Professional Development – Mentors versus Sponsors

Our champions can come in different forms from different places. Learn the difference between a mentor and a sponsor, how to identify the right champion for you and how to ask them for support. Speakers: Roslyn (Roz) Brooks, PWC and Manar Morales, Diversity & Flexibility Alliance

 

Coaching – Twenty five (25) minute individual leadership coaching sessions. Ten appointments available. Please contact Laura@womeninadvocacy.com to reserve.

 

3:00 – 4:00 pm                  BREAKOUTS

 

Advocacy & Outreach – Trends in Advocacy: Consumer and citizen activism in an Evolving Advocacy Landscape

From Dicks Sporting Goods to Delta Airlines companies are responding to public pressure to be more politically and philanthropically active. This session explores how organizations are using PAC Match and other tools to respond to their donor base.

 

Federal, State & Local Government Relations - SWOT for Lobbying, identifying risks to your industry or organization. Activist investors, competitors, eager legislators and Twitter happy leaders – who are your lions, tigers and bears and how do you prepare for their attack?

 

Professional Development – Developing a persuasive message – words and visuals. The instructors will walk through the elements of persuasion, introduce the concept of the message triangle and how to use it, show an example, and then work with participants to draft and edit their message to include the use of visual imagery. Speakers: Nell Callahan, SKDKnickerbocker and Kimberly Hudson, Claritas Creative

 

Coaching – Twenty five (25) minute individual leadership coaching sessions. Ten appointments available. Please contact Laura@womeninadvocacy.com to reserve.

 

4:10 – 5:00 pm                  Closing General Session

 

5:00 – 7:00 pm                  Excellence in Advocacy Awards & Reception (hotel)

Everyday advocates are nominated in six categories. The field is narrowed down to three finalists in each category and one awardee in each category is announced at the reception. Nominations close on August 15, 2018. CLICK HERE for details.

 

6:00 – 9:00 pm                  Optional Dine Arounds starting at 6:00 pm and 7:00 pm

Go Dutch with your colleagues for these casual dinners at local eateries. One group will go after the conference and another after the EIA reception.

 

Wednesday, October 10

 

8:00 – 8:30 am                  Registration and Breakfast

 

8:30 – 9:30 am                  Opening General Session

 

9:45 – 10:45 am                BREAKOUTS

 

Advocacy & Outreach - Show Me the Money:PAC Fundraising Best (and Worst) Practices. This panel discussion will explore lessons learned from associations, corporations and non-profits on unique events that add cash and cache to your organization. Speakers: Julie Conway, Viewpac, Ellie Shaw, American Express.

 

Federal, State & Local Government Relations - The boogeyman is coming: Emerging threats in lobbying disclosure and compliance Refresh your understanding of lobbying and campaign finance rules to avoid common pitfalls and stay out of trouble. Speakers: Amy Kellogg, of Harter, Secrest and Emery, LLP and Kate Belinski of Nossaman LLP

 

Professional Development – Using social media to build your brand From Twitter to LinkedIn, learn how to balance your use of personal social media with your professional image.

 

Bonus Session - The art of crafting a perfect online resume

Learn what buzzwords can strengthen your chances of being noticed in today’s digital age.

 

 

10:45 – 11:00 am              Networking Break

 

11:00 – 12:00 pm              BREAKOUTS

 

Advocacy & Outreach – Responsibility in the era of fake news News outlets, social media platforms and search engines have all developed tools to help root out fake news. Which resources best enable you and your stakeholders to consume and disseminate accurate news and information?

Federal, State & Local Government Relations - Policymaking in the Trump Era - This discussion will explore how approaches to policymaking during past administrations have evolved in the Tump Era. We’ll start with a data-driven look at how the legislative accomplishments of the 115th Congress compare to previous congresses. Then we’ll discuss how professionals across Washington—from K Street to Capitol Hill to the White House—are rethinking their tactics and strategies for impacting the issues they care about. Moderator: Libby Wuller, Quorum; Panelists: Jenn Higgins, Chamber Hill; Rachel Feinstein, Hearth, Patio & Barbecue Association

Professional Development – Pay me like a man

Get the topline results of the Government Relations Industry Compensation Survey being fielded this summer by Columbia Books and Information Services (CBIS) owner of Lobbyists.info. Speaker: Emma Griffin of CBIS


12:00 – 1:15 pm                Luncheon Keynote

 

1:15 – 2:30 pm                  Closing General Session Been there Done That, Words of Wisdom from Women of Distinction                                      BTDT is everyone’s favorite session. Hear stories and get advice from top women in business, politics and media. Moderator: Elizabeth Bartz, State and Federal Communications

 

2:30 – 4:00 pm                  Optional networking mixer and farewell reception (hotel bar)

Have questions about 2018 Professional Women in Advocacy Conference? Contact Professional Women in Advocacy Conference

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When & Where


Washington Marriott at Metro Center
775 12th St NW
Washington, DC 20005

Tuesday, October 9, 2018 at 9:00 AM - Wednesday, October 10, 2018 at 4:00 PM (EDT)


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Organizer

Professional Women in Advocacy Conference

At the Professional Women in Advocacy Conference (PWIA) we believe that when women are involved at the highest levels of policy making, everyone benefits. Therefore, it is imperative to give women advocates the tools and information they need to competently and confidently represent their organization or cause. Our events strive to connect women in our field and promote excellence in their work. For more about PWIA please visit www.womeninadvocacy.com

  Contact the Organizer

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