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2017 WBBG Annual Meeting and Conference

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Cedarbrook Lodge

18525 36th Avenue South

Seattle, WA 98188

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Strategies for Success in Today's Market

This year's annual business meeting will be happening November 6 and 7 at the award-winning Cedarbrook Lodge near Seattle, WA. By the time November rolls around, we'll have a busy season's worth of experience to inform our plans for the slow season and beyond. This year's conference sessions are designed to help you work smarter, not harder. Take a look :

AirBnB-How to Play to Win:Some see it as a threat, others as an opportunity. Either way, it seems here to stay, so let's learn not only how to deal with it, but also how to profit from it. Heather Turner, marketing director for the Professional Association of Innkeepers International (PAII), will lead this presentation, which can benefit your use of other online marketing platforms, as well.

Multiply Profits Using Yield Management:We all may do this is some fashion, whether we call it that or not. Let's take a look at the logic behind the concept, and figure out how to best price our product based on demand patterns and other information already at our fingertips. Innkeeper and WBBG's VP of Marketing Alan Fielding, Cameo Heights Mansion in Touchet, WA, will generously share his experience and experiments with yield management.

Making Marketing Manageable: Online? Offline? Where to spend my time? Get help understanding what's working now and how to prioritize your time to maximize your effort from PAII’s Heather Turner, who also operates her own design and media consulting company.

Getting Your Voice Heard by Your Local & State Legislators: Feeling frustrated by new legislation affecting how you run your bed and breakfast? Washington Hospitality Association's Government Affairs Managers Anna Boone and Katie Doyle will be sharing tips on how to work more effectively with your local and state representatives on issues like short term rentals and more.

Round Table Discussions: Meet in small groups to discuss topics of mutual interest. Topics include Preparing Your Inn for Sale, Gardening and Container Hacks for Improving Curb Appeal, Breakfast Ideas, Cleaning Tips, Bookkeeping Tips for Innkeepers,Online Travel Agencies-Are They A Good Fit for Your Inn? and More!

Optional Pre-Conference Lunch sponsored by BedandBreakfast.com on Monday 11/6 at 1:30pm: Join Janice Hurley for a free lunch and session, Tracking Trends in the Ever-Changing Landscape of B&B Travel. Janice will be sharing results of BedandBreakfast.com's quarterly traveler surveys and discussing how we can captitalize on those trends.

Optional Pre-Conference Cooking Class on Monday 11/6 from 3:30-5pm: Mix & Match Breakfast Ideas with Chef Taylor-Easy nutritional options to make breakfast healthier with nuts, seeds, and fruits made ahead to store or freeze which will make your day to day schedule easier. Included recipe packet with tips, ideas, and some different flavor profiles for each of the original recipes ($39, requires pre-registration, limited to 12 attendees, held in Burien-10 minutes from Cedarbrook Lodge).

Schedule:The conference will kick off with a networking reception and trade show on Monday evening at 6:30PM. Enjoy hearty appetizers for dinner and network with fellow innkeepers and industry suppliers and vendors (cash bar available). Tuesday will bring many educational workshops and round tables and the WBBG business meeting and will wrap up at 5pm. For more conference information and draft schedule, go to: The WBBG website

Optional Dinner with the WBBG Board on Tuesday November 7 at 6:30pm at a local waterfront restaurant (separate checks available, pre-registration required)

Come early and stay late! Book your lodging at the Cedarbrook Lodge before October 7 to get the special WBBG rate of $149 per night including breakfast. Call 206-429-4197 and book under the WA Bed & Breakfast Guild with the code of WBBG.

Thank you to this year's conference sponsors: BedandBreakfast.com and Booking.com!



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Cedarbrook Lodge

18525 36th Avenue South

Seattle, WA 98188

View Map

Refund Policy

Refunds up to 7 days before event

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