2017 Patagonia Case Competition Finals

Actions Panel

Registrations are closed

We look forward to seeing you on April 21st! Please check in with a staff member upon arrival and arrive 5 minutes early to ensure you can enter the room without disturbing a presentation. If you arrive late or need to leave early, please be sure to do so during the 5 minute transition time between presentations. If you are unable to attend, please be sure to cancel your ticket so that those waitlisted may join.

2017 Patagonia Case Competition Finals

When and where

Date and time


Haas School of Business (Wells Fargo Room C420) 2220 Piedmont Avenue Berkeley, CA 94720

Map and directions

How to get there


Patagonia Case Competition

Patagonia and the University of California, Berkeley have joined forces once again to host a case competition open to graduate students across the country seeking to redefine the relationship between business and a healthy planet.

2017 Competition Overview

On April 21, 2017, graduate student teams from leading business schools across United States will come together at the Haas School of Business to compete in the development of potential solutions to a real and urgent problem faced by Patagonia. In light of the recent launch of Patagonia Provisions, the case this year focuses on Patagonia’s desire to accelerate regenerative agricultural practices for food. Patagonia's film, Unbroken Ground explains the critical role food will play in the next frontier of our efforts to solve the environmental crisis and the importance of this topic for this competition.

This is the final round of the case competition.

Come watch finalist teams compete for a total of $22,500 in prize money and a trip to Patagonia headquarters to meet with executives. Depending on the results, Patagonia aims to implement the winning proposal as part of their business strategy. The top three winning solutions to the case will be developed into a case written by the California Management Review and taught in classrooms to enhance sustainability curriculum.


Finalist teams from the following universities have registered to compete: Babson College, Columbia University, Cornell University, Harvard University, MIT, UC Berkeley, University of Michigan, University of Pennsylvania, University of Virginia, and Yale University. Their pitch times will be udpated as soon as they are known.

Register to Watch the Finals on Friday, April 21st!

9:00AM-9:30AM - Rose Marcario, Patagonia CEO kicks off the event with Rich Lyons, Dean of UC Berkeley's Haas School of Business
9:30AM-10:40AM - 3 Team Pitches: Columbia University, Cornell University, University of Virginia
10:40AM-12:00PM - 3 Team Pitches: University of Pennsylvania, UC Berkeley, Babson College
12:00PM-1:30PM - Lunch (only open to participants but all are welcome to join the Worn Wear Lecture - see below)
1:30PM-2:15PM - 2 Team Pitches: Harvard University, Yale University
2:15PM-3:30PM - 2 Team Pitches: Massachusetts Institute of Technology, University of Michigan
3:30PM-4:30PM - Judges' Deliberation & Visit to Worn Wear Tour
4:30PM-5:00PM - Award Ceremony

Other events for the Patagonia Case Competition 2017 include:

April 20-21: The Worn Wear Tour at UCB