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2017 AMEN Advocacy Training - Montgomery, Alabama

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Montgomery Chamber Business Resource Center

600 South Court Street

Montgomery, Alabama 36104

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Welcome to AMEN’s “Advocacy“ Training

Date: Tuesday, January 24, 2017

Time: 9:30 AM – 5:00 PM

(Registration starts at 9:00 AM)

Location: Montgomery Chamber Business Resource Center

600 South Court Street, Montgomery, Alabama 36104

Cost: $25.00 per person (includes lunch)

Hotel Info: Hampton In Downtown, 100 Commerce Street, Montgomery, AL (334) 265-1010

See registration instructions below.

Sponsor: Special thanks to BB&T Bank for their sponsorhips of this event.


Outcome: The outcome of the training is to provide participants with a “Roadmap to Successful Advocacy”. To do this, we will present a a full-day, “hands-on” advocacy training program. The training will be presented by Policylink and will feature their GEAR Training.


What is the GEAR Training?

GEAR provides advocates a way of thinking about their work, as well as a tangible and straightforward means for navigating the markedly nonlinear practice of equity advocacy.

GEAR includes four major parts: gray gears, color gears, an interwoven chain, and benchmarks.

Organizing, capacity building, research, and communications — the gray gears — are ongoing and critical components of advocacy campaigns for equity. They promote community inclusion in determining outcomes, and drive advocates from one stage of a campaign to another.

The four stages of equity advocacy — the color gears — each focus on different advocacy activities, and produce different equity results. The major stages are to: Build the Base, Name and Frame the Equity Solutions, Move the Equity Proposal, and Build, Advance, and Defend. Campaigns may involve one or several stages, and advocates might move between them in different sequences.


Training Agenda:

9:00 AM Registration

9:30 AM Welcome / Introductions

10:00 AM – 12 Noon GEAR Training

12:00 – 12:30 PM Lunch

12:30 – 1:20 PM Panel – National Perspective on Advocacy in the New Political Environemnt

  • Ann Sullivan, President - Madison Services Group (AEO)
  • Jeremie Greer, Vice President, Policy & Research – CFED
  • Robert Dickerson, Jr., National Board President – NCRC

1:30 – 3:30 PM GEAR Training

3:40 – 4:40 PM Panel – The Importance of Advocating at the State & Local Levels

  • Stephen Stetson, Policy Analyst - Alabama ARISE
  • Shannon Ammons, CEO - Alabama Association of Nonprofits
  • Ken Walker, Executive Director - Alabama Asset Building Coalition

4:40 – 5:00 PM Wrap-up & Closing Remarks

Registration Information

To register, start by clicking on the green "Tickets" button above.

To register by using a check or cash, please click on the "Show Other Payment Options" link under the "Order Now" button. Then click on "Pay Offline".

Hotel Information

Rooms are available at the Hampton Inn Downtown at 100 Commerce Street, Montgomery, Alabama 36104. The rate is $104.00 per night. Please note that they only have valet parking at $12.00 per night.

We have been assigned a group code to alleviate confusion during the reservation process. The code for our group is AME. Please use this code when booking at (334) 265-1010.

Remember that the deadline for making hotel reservations is Friday, January 20, 2017.

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Montgomery Chamber Business Resource Center

600 South Court Street

Montgomery, Alabama 36104

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