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2017 "All Things DAK" Fall Festival and City-Wide Canine Showcase and Bark...

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The Life Wellness Center - Outdoor Event

7780 Michigan Road

Indianapolis, IN 46268

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Event Description and Purpose

On May 19, 2017, The DAK Companies LLC partnered with Old National Bank for Jeans Day, an ongoing ONB in-house fundraiser designed to raise money for selected charities. For the month of May 2017, The DAK Foundation Inc. was the selected charity. Established in 2016, The DAK Foundation is dedicated to the health and well-being of our rescued animal friends. We accomplish the mission of our 501(c)3 Non-profit foundation by raising money to help pet rescuers with their veterinary bills

DAK Daysis a series of traveling fundraising activities designed to open minds, open hearts and build relationships by developing collaborative partnerships hosting fundraising events to supporting The DAK Foundation. Our goal for the above described event is to showcase dog rescuers, the work they do and their fosters, provide a venue to meet and greet rescue families, small shelter owners, fosters and everyday pet parents, introduce rescue businesses and services, showcase pet products and careers in the dog rescue industry and present a fun-filled day for dog lovers and people, too. You don’t have to be a dog lover to enjoy the day we have planned!

Our Story

Dak is a little dog rescued by Arnie and Diane Goldberg from The Humane Society a few years back. The Goldberg’s, along with family friend Cissi Sherlock, committed themselves to “giving back” in honor of Dak by establishing a foundation with a mission of helping. All things DAK” is about love.

Location Life Wellness Center Parking Lot 7780 Michigan Rd. Indianapolis, IN 46260

Venue - Outdoor Event with Santa photo session indoors

Date Saturday, October 7th, 2017

Time 9am to 1pm

Event Features - Prizes, Canine Career Honors, Event Awards and Recognitions will be from 12 noon to 1pm

Event Activity Details

- Bark Park - Dog owners can bring their pets and walk the grounds for the entire event, visiting vendors and partaking of other activities. DOG MUST BE LEASHED AND OWNERS MUST PICK UP POOP.

- “It’s a DAK Christmas in All Year Round” Photo Shoot Fundraiser (Dogs Only) Walk-up Indoor Event. This successful fundraising activity was first introduced at American Legion Post #155 in Carmel, in 2016. Photos of dogs with Santa will be featured on our website and downloadable by pet parent just in time for Christmas. Dan Poorman is our Santa. Dan also comes with elves!

- Dak’s Pet and Rescue Dog Showcase (Dogs only) – Participants will strut across the stage with their leashed dogs as Master of Ceremonies Arnie Goldberg introduces each dog registered for this event and shares a short 60 second bio about each pet.

  • Two divisions: Children and Adult

    Children 8 to 12 years of age will be permitted to walk the runway with their leashed dog with the assistance of a parent, if needed.

    Children 12-17 can walk the runway with their leashed dog without the assistance of a parent or adult.

    The Adult Division is for ages 18 and over.

    A panel of 3-5 invited judges will observe the showcase and choose (1) the pet that looks most like their owner in Dak’s First Annual Pet LookAlike Contest and (2) Dak’s Mr. or Miss Pet Congeniality. This fun award will be given out to the pet and parent that look most like they have the most fun together or the pet just looks like a sweetheart and melts the audience's heart.

    • Dak’s Pet Parent of the Year Award - The 2017 first year award recipient will be Mark Martinez.

    • The Pet Rescuer of the Year Award will go to Bob McKelvey Founder of The Varment Foundation Inc.

Dak Days Vendor Marketplace

- Booth Fee - $35.00 ($15.00 non-refundable donation to The DAK Foundation) 2 categories of products, services and information

Pets People

Vendor fees will be waived for participants from small dog rescue organizations. However, they will be required to make a donation of $15.00 to The DAK Foundation.

Introducing DAKClub USA The newest leg of All things DAK will be introduced at this event and members can receive a discount for joining.

The day will close honoring three categories of working dogs, brought to you by the 8th Annual Career Opportunity Fair 2017 Recognizing Canine Careers; Military, Police and Service.

Addendum: Event programs and vendor acquisition will be contracted by Visibility . ., Inc. See Cissi Sherlock for details

This event will also be the launch of the DAKClub Newsletter.

All information will be going online; Foundation website, DAKCLUB landing page and website. Go to out Landing Page at to be directed to event information and registrations

The DAKClub USA is a product of The DAK Companies LLC supporting The DAK Foundation Inc. ~ A 501(c)3 Public Charitable Organization Dedicated to the health and well-being of our rescued animal friends Proceeds from this event support The DAK Foundation Inc.

Contact Cissi Sherlock,, 317-844-2202

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The Life Wellness Center - Outdoor Event

7780 Michigan Road

Indianapolis, IN 46268

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