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2017-18 Spotlight Speaker Series Pass

AAF Buffalo

Tuesday, October 10, 2017 from 5:30 PM to 7:00 PM (EDT)

2017-18 Spotlight Speaker Series Pass

Ticket Information

Ticket Type Sales End Price Fee Quantity
Series Pass: Student Member
One ticket to all four nights of the 2017-18 Spotlight Speaker Series. Must have 2017-18 student membership with AAF Buffalo
Oct 10, 2017 $30.00 $1.74
Series Pass: AAF Buffalo Member
One ticket to all four nights of the 2017-18 Spotlight Speaker Series. Must have current 2017-18 membership with AAF Buffalo
Oct 10, 2017 $70.00 $2.74

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Event Details

AAF Buffalo’s Spotlight Speaker Series is an evolution of our popular AdLab events. In its second year, this four-part guest speaker series is designed to provide professionals and students in Western New York an invaluable opportunity to learn and draw inspiration from industry veterans from other markets.

Spotlight Speaker Series Pass

The series pass saves your spot for each presentation at a 15% savings. This pass is an exclusive offer to current AAF Buffalo members to save when all four event tickets are purchased at the same time. Act fast because sales close once the first presentation begins on October 10, 2017.

 

2017-18 Spotlight Speaker Series:

 "Disrupting the Big Game"

October 10, 2017 at Big Ditch Brewing Company

Kevin Corfield - An associate creative director at Brunner in Pittsburgh, PA, Kevin is on his second stint at the agency after spending a couple years down south at Howard Merrell & Partners in Raleigh, NC. His primary accounts at Brunner are 84 Lumber and WesBanco, He’s touched nearly every piece of business that’s passed through the doors at the agency including CARE, Zippo, CONSOL Energy and Bob Evans. Prior to Pittsburgh, Kevin worked as a writer for The Walt Disney Company in Burbank, CA and Charron, Schwartz & Partners in New York City. He’s received accolades from The One Show, D&AD, Cannes Lions, O’Toole Awards, OBIE Awards and National ADDY Awards. When not working, Kevin likes to golf and run very slowly – which would actually make it jogging, but running sounds more athletic.

Derek Julin - Upon graduating from the Art Institute of Pittsburgh in 2005, Derek joined Brunner. During his first stint at the Pittsburgh agency he created memorable campaigns for Cub Cadet and Zippo. Then it was off to the windy city to work at FCB. At FCB Chicago, Derek helped create the NHL Stanley Cup Campaign “Because It’s The Cup” as well as a new global brand campaign for DOW. He also worked on a DOW campaign for the 2012 London Olympics, along with campaigns for KFC and Taco Bell. With some big city experience under his belt, he returned to Brunner and his hometown of Pittsburgh in 2012. He is currently an Associate Creative Director and works primarily on 84 Lumber. Derek’s work has been honored and recognized by The One Show, D&AD, Cannes Lions, CA, Archive, National Addy Awards, The Webby’s, The AICP Awards and Graphis.

In this talk, the team from Brunner will take you behind the creative process and execution of one of the most talked about commercials of 2017, 84 Lumber's ad created for Super Bowl LI.

 

"Art School Confidential"

November 8, 2017 at Big Ditch Brewing Company

Danielle Evans  - Danielle Evans is a visual punner and lettering artist from Columbus, Ohio. In 2013, she combined lettering, photography and dad jokes to start food typography and continues to blaze the niche's breadcrumb trails. Her work is a clever marriage of design and artful arrangement– approachable, tongue-in-cheeky, and hailed internationally as a visual feast.

Danielle's work has grown beyond edible goods to plants, wearables, and everyday objects; she embraces the strangest visual challenges with optimism, and has probably oiled more lobsters than you. Her clients include Target, Disney, American Greetings, McDonald's, John Frieda, Aria, TAZO, FYI for SXSW, Lays, Parade, Condé Nast, Tesco, Bath & Body Works, Cadillac, Purina, theGuardian, FOUR, DiGiornio's, The Washington Post, Seattle Times, LDS , and Kellogg.

Learn the beginnings of food type, and discover what encouragements from the not-so-distant past can inform our creative futures. A journey of self-discovery down a raw meat trail in this presentation by Danielle Evans.


"Branding Isn’t Like Molding Fog. Anymore."

Patrick Hanlon – Patrick Hanlon is the Charles Darwin of branding. His finches are human beings who gather in crowds. Conventional “Branding” has been broken, disrupted and evolved. By unveiling the construct of brands as belief systems that attract others who share your beliefs, Hanlon uncovered what Harvard sociologist E.O. Wilson describes as the “natural selection for social interaction.” The pattern of social interactions, outlined in Hanlon’s books “Primal Branding” (2006) and “The Social Code” (2015) defines how to create deep belief and active advocacy for people, places and things. Recognized as the world’s leading brand evolutionary, Hanlon is CEO and founder of THINKTOPIA®, a global brand and strategic innovation practice for Fortune 100 clients that have included American Express, Levis, Bill and Melinda Gates Foundation, PricewaterhouseCoopers, Kraft Foods, Johnson & Johnson, Yum! Foods, Wrigley, PayPal, Gap, the United Nations and others. His book Primal Branding: Create Zealots For Your Brand, Your Company And Your Future was published by Simon & Schuster/Free Press, is listed as one of the Top 10 books in marketing and branding and taught at progressive colleges and universities around the world. Primal Branding is the seminal book on the evolving role of brands as belief systems—and in 2006 anticipated creating social communities around brands, whether products and services, personality brands, political or civic movements, or actual civic communities.

Patrick's presentation will teach you his unconventional view that brands are belief systems in which people not only buy you, they buy into you. Learn the unifying construct that delivers across digital, social and traditional experiences.

 

"Work Hard. Get Lucky"

May 16, 2018 at Big Ditch Brewing Company

Tad Carpenter - Tad Carpenter is a designer, illustrator, author and educator based in Kansas City, Missouri. Carpenter co-runs the design and branding studio, Carpenter Collective with his wife, Jessica Carpenter where they focus on bringing powerful messages to life through branding, packaging, illustration and design. They have worked with clients ranging from Target, Coca-Cola, Macy’s, Old Navy, Conan O'Brien, Adobe and MTV among many others. Tad has worked with numerous bands on posters and tour campaigns for over 10 years, including John Mayer, Bob Dylan, Radiohead, Paul McCartney and Dave Matthews Band to name a few. Carpenter has written and illustrated over twenty children's books intended for adults and children of all ages. Tad also currently teaches graphic design at the University of Kansas.

Tad's talk will let you get to know the process behind his work, stories attached to his projects, countless really bad D(t)ad jokes, and how hard work and luck align in the design field.

Have questions about 2017-18 Spotlight Speaker Series Pass? Contact AAF Buffalo

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When & Where


Big Ditch Brewing Company
55 East Huron Street
Buffalo, NY 14203

Tuesday, October 10, 2017 from 5:30 PM to 7:00 PM (EDT)


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Organizer

AAF Buffalo

AAF Buffalo is an organization designed to promote and foster interaction among the graphic arts and marketing communication professionals in the Western New York area. We strive to provide current information about developments within the advertising/graphic design, visual arts, Interactive development, print production, broadcasting and publication industries so as to further encourage excellence by those engaged in said fields while encouraging interest among students.

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