Learn advanced email marketing techniques that create
This comprehensive two-day program will demonstrate effective ways to design meaningful, memorable, and motivational messages, plus provide instruction on how to blend them with behavioral change principles that trigger subscriber action and achieve targeted performance levels from campaign initiatives.
Gain the knowledge and skills you need to develop a best practice email strategy – from improving your email design to leveraging automated programs than can dramatically boost ROI.
Day One – Email Marketing Strategy and Success
Revitalize your traditional email marketing design with fresh new marketing techniques. This hands-on learning experience will cover six fundamental areas of email marketing success. You’ll be provided with real-life examples and practical tips that can be implemented right away, as well as proven strategies that will boost your email ROI.
Day Two – Hands-on Lyris Application Training
This training will empower you to professionally design and deploy advanced email marketing programs and administer all major advanced features within your designated Lyris platform.
At the end of Day Two and passing the certification exam, you will be awarded an Advanced Email Marketing Proficiency Certificate, entitle you to exclusive access to personalized follow-up training with our experts. Your Lyris certification can also add value to resumes and LinkedIn profiles.
Lyris Advanced Certification is available to current Lyris customers. Customers with little or no experience within Lyris environments will be required to do one of the following:
- Pass our online Basics/Fundamentals Training Course
- Attend a virtual WebEx group training session with a Lyris instructor
When & Where
Lyris, Inc. provides innovative digital marketing solutions to top brands around the world. Our solutions empower marketers to design, automate, and optimize data-driven campaigns that generate superior customer experiences and deliver marketing return on investment.