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2014 Oregon Main Street Conference - "Enhancing Main Street: Owners, Proprietors, and You!"

Oregon Main Street

Wednesday, October 1, 2014 at 3:30 PM - Friday, October 3, 2014 at 11:30 AM (PDT)

2014 Oregon Main Street Conference - "Enhancing Main...

Ticket Information

Ticket Type Sales End Price Fee Quantity
OMS Network General Registration
Registration rate for participants from communities participating in the Oregon Main Street Network. Covers all activities except the separately ticketed activities like the pre-conference tour of Dayton.
Ended Free $0.00
Non-Network General Registration
Registration rate for participants from communities that are not part of the Oregon Main Street Network. Covers all activities except the separately ticketed activities like the pre-conference tour of Dayton.
Ended $75.00 $0.00
Pre-Conference Tour: Discover Downtown Dayton
Tour will be from 9 a.m. to 11:30 a.m. on October 1. Participants will meet in Downtown Dayton.
Ended Free $0.00
Pre-Conference CLG Meeting & Workshop
This ticket is for CLG participants for the pre-conference CLG meeting and all three workshops with Bob Yapp. Mtg/Workshops are 9 am to 3 pm.
Ended Free $0.00
Pre-Conference Workshop: Creating the Preservation Ethic in Your Community
This session is Oct 1, 9:30-11:00 a.m.
Ended Free $0.00
Pre-Conference Workshop: Educate Before You Designate
This session is Oct. 1, 12:30-1:30 p.m.
Ended Free $0.00
Pre-Conference Workshop: Are You the Paint Police or The Preservation Collaborators
This session is Oct 1, 2-3:00 p.m.
Ended Free $0.00

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Event Details

About the Conference: Get ready to be inspired! Make new connections and get new tools to keep your downtown vibrant and competitive in today’s market. The 2014 Oregon Main Street Conference will offer proven ideas and strategies for preservation-based revitalization that is relevant to rural, mid-sized, and urban communities. This conference is a great way to look at the “big picture” of downtown revitalization by discovering fresh ideas and learning numerous ways to turn your historic downtown or neighborhood commercial district into a bustling center of activity. Sessions cover a variety of topics for both beginners and those with experience. The format includes walking tours, lectures, and networking time. Join us for this very special, one-of-a-kind conference!

Registration: Registration will take place at McMenamin's Hotel Oregon, 310 NE Evans Street. Sessions will be at various locations throughout downtown McMinnville.

Who Should Attend: Staff and volunteers of organizations focusing on downtown historic preservation and economic development, downtown business and property owners, government leaders, chamber of commerce professionals and volunteers, and others with an interest in the future of downtown will benefit from attending this conference.

Keynote: Preservation Doesn’t Cost, It Pays: You will be entertained and empowered by this fun and dynamic talk by Bob Yapp who will cover the economic benefits of historic preservation, including how to counteract property rights concerns. Bob Yapp has been involved in the restoration or rehabilitation of over 160 historic properties. In 1996, Bob produced and hosted the national, PBS series, “About Your House with Bob Yapp.” Bob is president of Preservation Resources Inc. based in Hannibal, Missouri, where he founded a school for teaching hands-on preservation skills, the Belvedere School for Hands-on Preservation.

New This Year! Pre-conference Tour: Discover Downtown Dayton: Join us for this special pre-conference tour to see and hear about the downtown revitalization efforts of Dayton (pop. 2,548). Don’t be fooled by this community’s small population size – from setting strategic direction, developing a brand identity, creating new community events, encouraging building improvement projects, and seeing new business openings – downtown Dayton has transformed itself in the past five years. Hear from the Dayton Community Development Association how they got started, some of their successes and challenges, and their plans for the future. Then go on a tour of the downtown with DCDA representatives as well as one of the lead architects on some of the projects to see some of the completed and on-going building improvement projects as well as a chance to meet some of the new business owners.

Welcome to Certified Local Government Communities!Representatives from CLG's will be joining us at the Oregon Main Street Conference. CLG's will have their own pre-conference meeting, but all are welcome to attend special pre-conference workshops with Bob Yapp. If you are a non-CLG participant, please register separately on the registration page for these workshops, "Creating the Preservation Ethic in Your Community,"  "Educate Before You Educate," and "Are You the Paint Police or the Preservation Collaborators?

Preliminary Program

Wednesday, October 1

9:00 a.m.            Pre-Conference: Discover Downtown Dayton Tour (pre-registration required - meet in Dayton)

9:00 a.m.             Pre-Conference:Certified Local Government Mtg & Workshops begin @ Golden Valley Brewery

1:30 p.m.             Conference Registration Begins– McMenamin’s

 3:30 p.m.            Welcome and Opening Remarks

                        -Keynote: “Preservation Doesn’t Cost, It Pays”

-ŸExcellence in Downtown Revitalization Awards

5:30 p.m.             Opening Reception: Sponsored by McMinnville Downtown Association

Thursday, October 2

7:30 a.m.              Registration—McMenamin’s

8:00-9:30 a.m.    ŸThe Great Unveiling

ŸGrowing Your Downtown Business District

ŸMaster Sponsorship

10:00-11:30 a.m.ŸPreservation 101

                        ŸNuts and Bolts of Retail

ŸBad Boards: How to Kick 10 Terrible Habits

                        ŸWalking Tour: Historic Downtown McMinnville

11:30-1:30 p.m.            Lunch on Your Own

1:30-3 p.m.       ŸVacancy? Operation Increase Occupancy

                        ŸPR & Marketing Strategies for Greater Impact

                        ŸCreating & Using Action-Oriented Work Plans

ŸWalking Tour: Public Art Walk

 3:30-5 p.m.      ŸMaking Streets Complete Streets

                        ŸAre You Ready for Business?

                        ŸDowntown 2.0: Social Media Marketing Strategies

ŸWalking Tour: The Granary District

 5:30-6:30 p.m.  Social Mixer: Hosted by MDA

Friday, October 3

7:30 a.m.              Registration—McMenamin’s

 8:00-9:30 a.m.ŸEngage Your Arts & Culture Community to Grow &

   Sustain Economic Development

                                ŸAdventures in Culinary Tourism

ŸPerspectives & Psychographics of a Manager’s Life

10-11:30 a.m.     ŸMain Street at Work in Oregon

ŸCreating a Successful Downtown Brand

Ÿ The Art of Engagement: Effective Marketing

   Strategies for Your Downtown

Our Host Community: Steeped in small town charm, historic architecture and tree-lined streets, downtown McMinnville is home to galleries, movie and live theater, boutique shops, book stores, coffee shops, spas, wineries, craft breweries and nationally renowned restaurants. The library, City Park and aquatic center are all within walking distance. Public art dots the landscape, and most of the collection of more than 22 installations is within walking distance of downtown. Some fun facts about McMinnville:

  • McMinnville was named one of the six “foodiest towns” in the nation by Bon Appetit (Sept. 2010)
  • Downtown McMinnville was named “Oregon’s Wine Country Capital” by Sunset Magazine (March 2013)
  • "The area’s pinot-noir-soaked notoriety has propelled tourism and transformed McMinnville’s Northeast Third Street into what could very well be the most interesting cross-section of restaurants in the state.” Grant Butler, MIX (June 2011)

 Fun activities while you are in town:

  • McMinnville Farmers Market, located at Third and Cowls, will be in full glory on Thursday, Oct. 2.
  • Art Harvest Studio Tours begin Friday, Oct. 1 throughout the weekend, and free admission is included in conference attendees’ goody bags.
  • Music venues abound at numerous locations around the community.
  • Wine tasting tours may be booked or you can just wander at your leisure.
  • Evergreen Aviation and Space Museum, home of the Spruce Goose, and Evergreen Wings and Waves Water Park is a great place for fun and exploration.

Accommodations: The McMinnville Downtown Association has identified a wide range of lodging options based on your needs and budget.

 Downtown or close-in lodging options:

  • 3rd Street Flats – two locations:  219 N.E. Cowls and 555 N.E. Third Street 503-857-6248. These are gorgeous vacation rentals, luxuriously appointed. Priced from $205 to $265 a night. Spendy but worth it!
  • McMenamins Hotel Oregon: 310 N.E. Evans St. .  503-472-8427. Some rooms with private bath, others with shared bath. $90 - $145 a night.
  • A Tuscan Estate B&B – 809 N.E. Evans        503-434-9016. About five blocks from Third Street. $150-$250 a night.
  • Twisted Willow Inn B&B – 509 N.E. 9th St.  503-472-5787. About six blocks from Third Street. $135 a night.
  • Steiger Haus B&B – 360 S.E. Wilson  503-472-0821. About 8 blocks from downtown. $95 - $150 a night.
  • Martha’s Vineyard West – 835 S.E. Villard Near Linfield College but within walking distance downtown. 503-472-1483. Special for conference attendees at $125 a night.

 Motel options farther out: 


Oregon Main Street is administered by the State Historic Preservation Office, Heritage Programs, Oregon Parks and Recreation Department.


Have questions about 2014 Oregon Main Street Conference - "Enhancing Main Street: Owners, Proprietors, and You!"? Contact Oregon Main Street

When & Where

McMenamin's Hotel Oregon
310 N.E. Evans Street
McMinnville, Oregon

Wednesday, October 1, 2014 at 3:30 PM - Friday, October 3, 2014 at 11:30 AM (PDT)

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2014 Oregon Main Street Conference - "Enhancing Main Street: Owners, Proprietors, and You!"
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