2014 Digital Communications Tour: Washington D.C.
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Would reaching 10X as many stakeholders help you meet organizational goals? Do you know how to use everyday communications to attract more stakeholders? How can your communications engage stakeholders to take action – online or offline – to truly drive mission value for your organization?
If these questions sound familiar, register to join your colleagues at the 2014 Digital Communications Tour in Washington D.C.Hear from private sector thought leaders and public sector experts, who will provide insightful communication strategies that you can use to be more effective, efficient and engaging, ultimately driving stakeholder action. The agenda will also provide ample time for you to network with colleagues and interact with speakers.
The event is free for all government employees and contractors. (Non-government registrants are subject to host’s approval.) Register today for the 2014 Digital Communications Tour. Space is limited!
What's in it for you?
1. Get perspectives on what's trending in digital communications from bright, successful thought leaders.
Our keynote – Steve Ressler, the Founder and President of GovLoop— is a visionary idea generator who will share the trends he sees playing out in the GovLoop community of 100K government employees every day. Steve has been recognized for his work in the government community with many awards, including the 2010 GovTech Top 25 Doers, Dreamers, and Drivers Award, the 2007 and 2009 Federal 100 Award, and the 2009 AFCEA Bethesda Social Media Award. Additionally, he has been featured in many publications and conferences including the Washington Post, Harvard Kennedy School, World Economic Forum, Wall Street Journal, Fox News, Huffington Post, among others.
2. Meet and network with other government employees.
With more and more of your peers signing up every day, you’ll have the chance to exchange ideas and hear perspectives from others working in government in your area. We will also have speakers from the U.S. Department of Education, Federal Deposit Insurance Corporation, and others sharing how they manage and grow their connections with stakeholders through digital communications including email marketing, social media, website management and more. Check out the speaker bios at the bottom of the page.
3. Learn key strategies and tactics that you can apply to your digital communications as soon as you walk out the door.
Armed with research from working with more than 1,000 government organizations, we have key strategies and tactics that can improve your digital strategy immediately. Learn how to increase the number of people you reach through email, text message and social media as well as how to report on those successes through analytics to produce, as one of our client speakers called it, your “weekly report card.”
4. Rack up continuing professional education credits.
All event attendees are eligible for CPE (continuing professional education) credits. For more information on the learning objectives, prerequisites, and other policies for receiving CPE credits, read this. A certificate of completion is issued to those who applied for CPE credits following attendance of the event and completion of the post-event survey.
|8:00am - 8:30am
|8:30am - 8:40am
||Welcome & Housekeeping|
|8:40am - 9:10am||
Keynote - Innovations That Matter
|9:10am - 9:40am||Digital Outreach: Moving From Tools to Transformation
Scott Burns, co-Founder & CEO, GovDelivery
|9:40am - 9:55am||Break|
|9:55am - 10:55am||
Government Communications Panel
|10:55am - 11:00am||Closing Remarks|
Chief of Public Affairs | USDA Farm Service Agency (FSA)
Kent supervises public affairs and FOIA staffs for FSA, an agency that serves farmers and ranchers with 12,000 employees in more than 2,000 offices covering Guam to Maine; Puerto Rico to Alaska. The public affairs branch writes and distributes news releases, fact sheets, blog posts, web content, and monthly state and county newsletters and bulletins mostly by connecting with 600,000 unique subscribers via GovDelivery. Kent is preparing for a retirement career as an author, recently completing his second thriller novel "Blood Anger." His first, "Global Anger," was published in 2012. He and his wife live in Hanover, MD.
Chief Web Officer | Federal Deposit Insurance Corporation (FDIC)
Alan is responsible for the strategic vision, development, and day-to-day operations of the FDIC’s Web and Social Media presence. He also advises senior executives on the use of technology for stakeholder outreach, public service campaigns, and internal communications. Alan has been with the FDIC for 28 years in various capacities including the past 19 in Web site development. In his spare time, Alan volunteers for several sport-based youth organizations and High School teams. He also blogs about New York sports teams. He lives in Northern Virginia with his wife and two daughters.
Director of Digital Strategy | U.S. Department of Education
Cameron is Director of Digital Strategy at the U.S. Department of Education, overseeing digital development and strategic planning. He advises Department staff and the Secretary on digital strategies, campaigns, and on innovative ways to enhance user experience and engage the public.
Before working at the Department of Education, Cameron worked as a Press Secretary for Congressman Jim McDermott in the House of Representatives and as a new media specialist at the House Committee on Ways and Means. Cameron is an Air Force veteran and served four of his six-year enlistment in Japan.
Founder and President | GovLoop
Steve Ressler is the Founder and President of GovLoop.com, the “Knowledge Network for Government” which connects and fosters collaboration among over 100,000+ members of the government community. On GovLoop, members use social media such as blogs, videos, and forums to discuss best practices and share ideas on improving government.
Steve is a 3rd generation public sector leader and spent 6 years in roles at Social Security Administration, Department of Education, Department of Homeland Security Inspector General, and DHS Immigrations and Customs Enforcement. He has won the 2010 GovTech Top 25 Doers, Dreamers, and Drivers Award, the 2007 and 2009 Federal 100 Award, and the 2009 AFCEA Bethesda Social Media Award. Additionally, he has been featured in many publications and conferences including the Washington Post, Harvard Kennedy School, World Economic Forum, Wall Street Journal, Fox News, Huffington Post, among others.
Steve is also the co-founder of Young Government Leaders (YGL), a professional organization of over 2,000 government employees across the U.S. He is a Master's graduate from the University of Pennsylvania where he received the Department of Homeland Security Fellowship. When not in D.C., he spends his time with his wife, his son, and two cats in Tampa, Florida.
CEO & co-Founder | GovDelivery
Scott co-founded GovDelivery in 2000 and has spent the past decade supporting his passion of encouraging open government, civic engagement, and technology innovation in the public sector. Scott believes that effective use of technology provides the best opportunity to make both citizens and government better. In 2008, Scott was one of 25 people in the private sector to be named to Federal Computer Week’s Federal 100.
Over 1,800 public sector organizations use GovDelivery’s highly-secure cloud solutions every day to enhance the citizen experience for more than 120 million people. GovDelivery offers leading solutions or managing government communications, internal and external learning, and open data. The GovDelivery Network offers a unique and impactful way for public sector organizations to work together to cross promote content and increase digital reach. Organizations using GovDelivery see higher utilization of citizen services and greater citizen engagement.
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