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Tito Melega

Saturday, June 5, 2010 from 5:00 PM to 10:00 PM (PDT)


Ticket Information

Ticket Type Sales End Price Fee
TEDxHollywood: CREATIVITY IN THE NEW WORLD   more info Ended $20.00 $1.49

Event Details

In the spirit of ideas worth spreading, TED has created a program called TEDx.

TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. Our event is callex TEDxHollywood, where x=independently organized TED event. At our event, inquisitive, fun-loving minds gather to watch live speakers, TEDTalks videos and to connect in an intimate environment. The TED Conference provides general guidance for the TEDx program, but individual TEDx events, including ours, are self-organized.

The theme of the first TEDxHollywood is "Creativity in the New World."

TEDxHollywood welcomes guest speaker Curt Smith, musician, singer and songwriter.

Curt Smith

Curt Smith is a Los Angeles-based musician, singer and songwriter. Perhaps best known for co-founding the seminal Brit-pop group Tears For Fears, with which he continues to tour worldwide, he's also released several solo albums. His most recent single, "All Is Love," features avant-garde cellist Zoë Keating, whom Smith met via Twiter. "All Is Love" is the first song of an album-length project on which Smith plans to collaborate with artists he meets or discovers via social media. Smith is a self-confessed technology geek and early social media adopter. He's been a speaker/panelist at events including 140TC and the L.A. Creative Commons salon, and has guest-blogged for the Huffington Post.

Curt will be talking about how he and Tears For Fears utilize Social media to connect with and galvanize their fan base.

TEDxHollywood welcomes guest speaker Rob Schwartz, Chief Creative Officer of the Los Angeles office of TBWA\CHIAT\DAY

Rob Sc

Schwartz is the Chief Creative Officer of the Los Angeles office of TBWA\CHIAT\DAY.  During his tenure, the office has experienced unprecedented growth to both its creative reputation and bottom line. In fact, the LA office was recently named Adweek’s Agency of The Year. And the work of out of the LA office contributed to helping TBWA\CHIAT\DAY earn “Most Awarded Advertising Agency in the World” according to the Gunn Report. A writer by trade, Rob’s work has earned nearly every major advertising award as well as Adweek’s “Best of the Decade.” Rob was recently named “Leader of The Year” by the Los Angeles Advertising Agencies Association (now known as ThinkLA) and he is a proud member of the Los Angeles advertising community. Rob has been the key creative leader on Pepsi’s most recent Pepsi Refresh Project initiative, Nissan’s global, long-running SHIFT_ campaign, and pretty much everything else that comes out of the LA office. Rob has been leading the charge to merge traditional and digital creative at the Los Angeles office. And was recently a judge at the prestigious One Show Interactive and ANDY Awards.

Rob will be talking about how the Pepsi Refresh Project utilizes social media to do good.

TEDxHollywood welcomes guest speaker artist Jay Mark Johnson.

Jay Mark Johnson

Within his most recent projects begun in 2005, artist Jay Mark Johnson produces photographic images that challenge the norms of perception. Throughout his career, in work spanning the disciplines of drawing and painting, printmaking, filmmaking, performance, architecture, and photography, he has made visible the intersection of human nature and society. Johnson holds a Master of Architecture degree from Tulane University in New Orleans. He studied and worked at the Institute for Architecture and Urban Studies in New York City. During the late 1970s and the early 1980s, his associations with architects Peter Eisenman, Rem Koolhaas, Aldo Rossi, Kenneth Frampton, Buckminster Fuller and Lebbeus Woods enabled him to explore questions of representation and time in both built and conceptual architecture.  In the late 1990s, the artist returned to graduate studies in Linguistic and Biological Anthropology at UCLA. Works of his are in the permanent collections of the MOMA in New York, the Smithsonian Institution in Washington, D.C., the Art Institute of Chicago, as well as the Collection Frederick R. Weisman, Los Angeles, California, the Langen Foundation, Hombroich, Germany and the Alison and Peter W. Klein Museum Kunstwerk Collection, Eberdingen, Germany.

TEDxHollywood welcomes singer, songwriter, pianist, Elizaveta.

Singer, Songwriter Elizaveta

She sings opera.
She writes songs.
She's a self-proclaimed great kisser.
She plays piano.
Some people think she may be an elf.
Some suspect her of being a Russian spy.
Why in the world would they?

Visit To Download Songs And Read the Russian Secret
Agent's Journal.

Elizaveta will be performing a selection of her latest songs live at

About TED

TED is an annual event where some of the world's leading thinkers and doers are invited to share what they are most passionate about. "TED" stands for Technology, Entertainment, Design — three broad subject areas that are, collectively, shaping our future. And in fact, the event is broader still, showcasing ideas that matter in any discipline. Attendees have called it "the ultimate brain spa" and "a four-day journey into the future." The diverse audience — CEOs, scientists, creatives, philanthropists — is almost as extraordinary as the speakers, who have included Bill Clinton, Bill Gates, Jane Goodall, Frank Gehry, Paul Simon, Sir Richard Branson, Philippe Starck and Bono.

Have questions about 2010 TEDxHollywood: CREATIVITY IN THE NEW WORLD? Contact Tito Melega

When & Where

5353 Grosvenor Boulevard
Los Angeles, 90066

Saturday, June 5, 2010 from 5:00 PM to 10:00 PM (PDT)

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Tito Melega

Tito is an award-wining advertising Creative Director, Art Director, Director and Creative Consultant.

Tito’s experience runs the gamut in almost every brand category. Throughout his career, he has worked on the world’s most recognizable brands some of which are: Lexus, Acura, Toyota, Pepsi, United Airlines, Cisco Systems, DirecTV, Miller Lite, Holiday Inn, Clairol, Kodak, and Beringer Wines.

Tito's innovative national advertising campaign for Toyota’s 3rd Generation 2010 Prius is one of the most talked about automotive campaigns of the last two years and continues to receive accolades from both the viewing public and trades.

Besides organizing TEDxHollwyood, Tito is working on several creative projects ranging from co-authoring a book chronicling his family's journey through autism recovery to an innovative integrated campaign for Argentina's Tourism, Food and Wine industries.

Examples of Tito's work can be viewed at

Tito currently lives in Los Angeles, California.

  Contact the Organizer
This TEDx event is independently organized.

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