CHF300

2-Day Yoga Business Branding Workshop with River Davis

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Yoga Tribe

Yoga Tribe K6, Nordstrasse 175

zurich

Switzerland

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This 7-part series will dive deep into the theoretical and practical applications involved in creating a yoga industry based brand. This 2-day, 15-hour workshop, is also great for conscious entrepreneurs and business owners looking to positively impact the world with their brand. Students can expect: drafting, journaling, case study reviews, roll-plays, Q&A, and other useful yoga business branding techniques. Covered topics include: how to identify and define your brand, set goals and intentions, visualize success, create branded assets, gain traction and exposure - all while maintaining a strongly rooted foundation in the principles of conscious action, sustainability, and of a yoga-based lifestyle.

‍We will also take a close look at ethical and moral responsibilities and learn how to deal with success and the ego. Students will acquire an insight that we think is necessary for success as they are given real examples of industry leaders who have been able to successfully build a business based on the core values of yoga philosophy. Do you dream of being a YouTube teacher or making it on Alo Moves? Maybe your goal is to become a successful yoga content creator, journalist, author, or publisher. Or maybe you want to become a leading brand in a yoga-based niche? Or open a farm to table restaurant? . Maybe it is as simple as filling your weekly schedule enough to be comfortable in your journey through life. Anything is possible. It will take a lot of hard work, but we will help you define your brand and create your reality!

“Working with River and his team was one of the most efficient and well thought experiences we’ve had. Everything we needed was delivered beyond expectation. The brand identity they created for our yoga school truly separates us from the other 200 plus schools in Rishikesh, India.”
Krishna Shikwal – Owner at Samatva Yogalaya


SAMPLE SCHEDULE:


SATURDAY

  • 9am - 10:30am: What is a Yoga Brand? Learn what a brand is and what different options and types of brand identification there are for yoga professionals. Are you a yoga photographer, teacher, clothing manufacturer, online web platform, mobile application, graphic designer, or web developer? We will review industry brands from each sector and explore case studies of each to help students navigate the vast and complex business sectors of the yoga industry.

  • 10:30am - 12pm: Setting Brand Intentions & Defining Goals Let’s discover what you want from your brand and then let’s figure out what makes your brand unique! Through a series of guided drills we will help you uncover your niche through discovery of your intention and by defining of your goals. You can start any business you desire. Let's figure out what that business is!

  • 12pm - 1pm: Lunch

  • 1pm - 2:30pm: Defining Success Learn what it takes to truly define your success. So many people have a grand view of success but none of the details. We are going to dive into the details of what the success of your brand will really look like to you. Then we can determine the actionable steps necessary for you to achieve your brand success! the answer to “What is my brand image?” through guided journaling and design style review. We provide a creative environment where you can freely express the style that represents you and your business, giving you the tools necessary to begin creating a unique visual identity.

  • 2:30pm - 4pm: Creating An Identity Now that you have discovered what makes up the identity of your brand we will discuss the options & resources available for yogic entrepreneurs to create branded assets and promotional & marketing materials. Through a series of creative drafting steps, you will outline your brands visual creative mix.


SUNDAY

  • 9am - 10:30am: Building Exposure Now you have a brand! It’s time to get the word out there. In this section, we will cover a diversified range of distribution options based on the intentions and goals you outlined for your brand - including everything from teaching exposure and product sales, to Instagram and YouTube engagement.

  • 10:30am - 12pm: Connecting Yoga & Business Yoga isn’t just asana and having a successful yoga business isn't just money and exposure. With every action you take as a yoga practitioner you have a responsibility to relate the ethical and moral values of a yoga-based lifestyle to your brand. With great knowledge come great responsibility. We will cover how to translate the 8 limbs and similar philosophical values from your personal practice into your business and how to positively impact the world through your business as an extension of yourself.

  • 12pm - 1pm: Lunch

  • 1pm - 2:30pm: Visualizing Success Learn the answer to “What is my brand image?” through guided journaling and design style review. We provide a creative environment where you can freely express the style that represents you and your business, giving you the tools necessary to begin creating a unique visual identity.

  • 2:30pm - 4pm: Removing the Ego Self By now you have created a brand and your business strategy, congratulations! You have achieved the goals you set, you have seen the fruition of your intentions through action, and your visualizations have become a reality. Amazing! I am proud beyond belief of your success and what you have achieved, but with success comes more power, more knowledge, and more responsibility. In this class we will discuss, in a group format, the ego self and how to stay grounded in your practice, in your journey, and within your higher self. Don’t let the ego tear apart the fundamental ethical and moral belief system of yoga. We will practice supporting others as they have supported us, teach others as they have taught us. Be mindful, be caring, be thoughtful, be genuine, give back without expectation of return, and pay it forward. Yoga is collective consciousness movement in action which leaves no room for ego in yourself or in your branded business. This is the final test!

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Yoga Tribe

Yoga Tribe K6, Nordstrasse 175

zurich

Switzerland

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