2-Day Training Workshop On Advanced SEO & SEM Techniques
$154.74
2-Day Training Workshop On Advanced SEO & SEM Techniques

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2-Day Training Workshop On Advanced SEO & SEM Techniques

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Location

Pearl Continental

Lahore, Pinjab 54000

Pakistan

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Description

2 – Day Training Workshop on Advanced Search Engine Optimization and Search Engine Marketing Techniques.

The workshop aims to provide the exceptional opportunity to learn complete SEO life cycle including effective Keywords Research, latest On Page SEO techniques, creative web content writing
as per Google PANDA algorithm, Off Page SEO methods, proven link building approach in compliance with Google PENGUIN guidelines.

The 2-day certificate workshop will be comprised of 8 interactive sessions of absolute learning, hands on lab assignments, ultimate growth hacking advices and networking opportunities.

The course will also include the in depth knowledge of Google Trends, Google Adwords, Google Analytics, and Google Webmasters Tools.

WE GUARANTEE THAT THIS WORKSHOP WILL CHANGE YOUR ONLINE WORLD!

* Tea and Lunch will be provided by the management.

For Details and Registration fill this form: https://goo.gl/forms/uBYIDBqPu5tSg7z12

> Dates: 10, 11 December 2016
> Timing: 9:00am till 5:00pm
> Fee:
Students: Rs.12,000
Early Bird: Rs.15000 (Before 20th November 2016)
Regular: Rs.20,000

> In Case Of Any Query DIAL: 03217867900 | 042 35969010

> Email: info@seoevents.pk
> Web: www.seoevents.pk


Who Should Attend:

IT Professionals, Marketers, Entrepreneurs, Startups, Business Managers / BI, SEOs, Ecommerce Consultants, Webmasters, IT Students, Management Students, Sales / Marketing Managers, Web Developers, Affiliate Marketers, Web Content Writing Agencies, Link Builders, Data Scientists


Industries That Can Take Benefit:

Software Houses, Marketing Agencies, Manufacturers, Wholesalers, Retailers, Exporters, Importers Online Consultants Shopping Business Franchises Job Agencies Bloggers eCommerce Online service providers Trading Computers and Technology Home Based Business, Fashion, Travel and Leisure, Health and Fitness, Restaurants and Hotels, Insurance


Detailed Agenda:

Day1: Session 1: (Introduction to Search Engine Optimization and Keywords Research)

-> Introduction to SEO
-> Importance and Upcoming Trends of SEO
-> How Google works with your website
-> Life Cycle Of SEO
-> Trends Monitoring and Rising Keywords as per your business/services category using Google Trends
-> Find out the keyword popularity according to region in Google Trends
-> Know the average monthly searches of your keyword(s) using Google Keyword Planner
-> Use Google Keyword Planner to extract related keywords
-> Criteria to finalize the list of keywords
-> How to write effective Title, Meta Description and Meta Keywords
-> CTR – Click Through Rate
-> Only being Top Ranked is not enough
-> Heading Tags
-> Content is KING
-> How the web content guidelines transform over the years?
-> Google Panda ( The Latest Content Writing Guidelines)
-> Keyword density
-> keyword stuffing (Over Optimization)


Day1: Session 2: (ON-Page SEO)

-> How to write effective Title, Meta Description and Meta Keywords
-> CTR – Click Through Rate
-> Only being Top Ranked is not enough
-> Heading Tags
-> Content is KING
-> How the web content guidelines transform over the years?
-> Google Panda ( The Latest Content Writing Guidelines)
-> Keyword density
-> keyword stuffing (Over Optimization)


Day1: Session 3: (ON-Page SEO)

-> HTMLTags, an SEO should know
-> Image optimization
-> Internal links
-> URL/Permalinks
-> The detailed discussion on User Experience and Navigation
-> Implementation Redirect 301
-> Why Robots.txt
-> Role of a sitemap and how to create


Day1: Session 4: (Google Search Console AKA GOOGLE WEBMASTERS TOOLS)

-> Introduction To Google Webmasters Tools
-> Setting Up Google Search Console
-> Adding property to Search Console
-> Verification
-> Enable Email Notifications
-> Sitemap submission to Google
-> Search Appearance -> HTML Improvement (Google Bot findings about your web pages)
-> Search Traffic Report -> The most important report
-> Google Index ->Index Status
-> Crawl -> Fetch As Google
-> Robots.txt tester
-> Critical Messages about your website



Day2: Session 1: (Off-page SEO)

-> A quick replay of first day topics
-> In Depth Discussion About OFF Page SEO
-> What Google says about backlinks?
-> How to get backlinks?
-> Link popularity
-> Detailed explanation of Google Penguin
-> How Google checks the "naturality" of the back links?
-> Linking building according to the guidelines of Google Penguin
-> Types and methods of link building
-> Do-follow VS no-follow links
-> Link Building Platforms


Day2: Session 2: (Google Analytics)

-> Introduction To Google Analytics
-> Setting up Google Analytics
-> Dashboard statistics
-> Real Time Reporting
-> Predefined Reports
-> How to create Custom Reports


Day2: Session 3: (Google Analytics)

-> Multichannel
-> Time lag
-> Remarketing Audience
-> Goals
-> Filters
-> Solution gallery
-> Advertising Features
-> Funnels
-> E-Commerce Tracking


Day2: Session 4: (Google Adwords)

-> Introduction
-> Benefits of using Google Adwords
-> How to setup account and Google AdWords works
-> Where your ads will appear on Google
-> Control your AdWords budget
-> Improve your results by choosing the right keywords
-> Bid on keywords in the AdWords auction
-> Help your website get results
-> Types of campaigns
-> Search network with display select
-> Search network only
-> Display network only
-> Video
-> Tools
-> Opportunities
-> Campaigns
-> Negative Keywords


Day2: Session 5:Closing Notes and Distribution of Certificates

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Location

Pearl Continental

Lahore, Pinjab 54000

Pakistan

View Map

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