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2-Day Product Discovery and Design Thinking Workshop

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420 Flagg Ave

San Jose, CA 95128

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Refund Policy

Refund Policy

Refunds up to 7 days before event

Event description

Description

The myth of successful product development is that brilliant ideas leap fully formed from the minds of geniuses. The reality is that most successful products are built collaboratively by teams that consistently use innovative techniques to discover ideas that resonate with their customers’ needs and fit the market.

This workshop takes concepts from Design Thinking, Agile and Lean Startup to teach entire Product teams - Product Managers, Engineers, Designers, QA and more - to engage deeply with their customers and the business.

Immediate Benefits of the Product Discovery Workshop:

  • Hands-on, customer-centered techniques that can be implemented regardless of industry
  • Focus on business and customer value, not shiny new features
  • Build a culture of continuous learning and innovation, instead of a culture delivering random features on time/on budget
  • Learn to collaborate across disciplines: Product, Design and Engineering (and more!)
  • Validate ideas empirically vs "throwing spaghetti on the wall and seeing what sticks"
  • Foster a cohesive team approach to Discovery and Development

The Workshop is an intensive, hands-on two days which will bootstrap your teams with the skills needed to build products that your customer will love and achieve product/market fit. The two-day agenda consists of:

Day One

  • What is Product Discovery and why do we need it?
  • Understanding your business: Competitive Analysis, Market Research and Analytics
  • Defining what problem needs to be solved
  • Learning how to interview users for empathy and understanding
  • Focusing on the right users using Personas
  • Prioritizing and fostering alignment with Stakeholders and Leadership

Day Two

  • Divergent thinking and Brainstorming
  • Converging on a solution with your team
  • Storyboarding your solution in preparation for Prototyping
  • Building Prototypes for user testing
  • Validating Prototypes using Customer Scenarios
  • Using customer feedback to learn and iterate



FAQs

When does the Workshop begin?
The Workshop starts promptly at 10am each day. The venue will be open from 9am for coffee/tea and meet-and-greet.

Will lunch be served?
Lunch will be on your own, but there will be coffee/tea and light snacks throughout the workshop.

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Date and Time

Location

420 Flagg Ave

San Jose, CA 95128

View Map

Refund Policy

Refunds up to 7 days before event

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