£281.75

2 Day Digital Intensive Workshop

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Date and Time

Location

Location

CB23 4EY

Unit 8, Avenue Business Park

Brockley Road, Elsworth

Elsworth

CB23 4EY

United Kingdom

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Refund Policy

Refund Policy

No Refunds

Event description

Description

Day 1 - There is plenty to get through on day 1. We will run through a huge amount of information. All delivered in an engaging and interactive way. The feedback from the event is consistantly 5 out of 5.

1. Introductions – A brief introduction.

2. Overview of Digital Marketing.

3. Search Engine Optimisation (SEO)

  • What it is;

  • Benefits;

  • How it works;

  • Why;

  • Practical task.

4. Pay Per Click

  • What it is;

  • Different networks and the benefits;

i. AdWords;
ii. Remarketing;
iii. Social PPC;

  • Why;

  • How to setup a campaign;

  • Practical task.

5. User testing and journey optimisation

  • Why;

  • How to increase conversion rates;

  • Practical task.

6. Online Reputation

  • Why is it important;

  • How to get control;

  • Results;

  • Practical task.

7. Social Media How to create a strategy;

  • Defining objectives;

  • Defining channels;

  • Content;

  • How to implement a social strategy;

  • Practical task.

Day Two - The purpose of this session is to put learning into practice. We encourage thinking around other types of business to unlock creative application when you return to your businesses.

Quick re-cap of day 1;

Split into groups;

Introduction to the case study companies;

Introduction to the task;

Presentations from each group.

Open Q&A session.

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Date and Time

Location

CB23 4EY

Unit 8, Avenue Business Park

Brockley Road, Elsworth

Elsworth

CB23 4EY

United Kingdom

View Map

Refund Policy

No Refunds

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