$425.98 – $532.07

16 Hours Digital Marketing Training Course in Amsterdam

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Location

TruVs

Amsterdam

Netherlands

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Event description
16 Hours Digital Marketing Training is being delivered during July 7, 2020 - July 30, 2020 US Pacific Time.

About this Event

16 Hours Digital Marketing training course is being delivered from July 7, 2020 - July 30, 2020 for 16 hours over 4 weekends, 8 sessions, 2 sessions per week, 2 hours per session.

This course is designed to cover the basics and foundational knowledge of Digital Marketing, SEO (Search Engine Optimization), SEM (Search Engine Marketing), SMO (Social Media Optimization), SMM (Social Media Marketing), and more.

  • All Published Ticket Prices are in US Dollars
  • The course will be taught in English language

4 Weeks Digital Marketing Training Schedule

    Features and Benefits

    • 4 weeks, 8 sessions, 16 hours of total Instructor-led and guided training
    • Training material, instructor handouts and access to useful resources on the cloud provided
    • Practical Hands-on Lab exercises provided
    • Real-life Scenarios

    Prerequisites

    • Anyone who is interested in learning Digital Marketing concepts such as SEO, Social Media, Google Ads, Email Marketing, Content Marketing & Affiliate Marketing.
    • Basic knowledge of computers & internet browsing.

    Course Objectives

    • Acquire a comprehensive knowledge of digital marketing.
    • Learn Digital marketing tools and technologies.
    • Learn branding and sales.
    • Metrics Reporting and tracking.
    • Digital marketing tools
    • Online customer experience.
    • Manage social media - Facebook, Twitter, LinkedIn, etc.

    Course Outline

    1. Introduction to Digital Marketing

    • What is Digital Marketing?
    • Why Digital Marketing?
    • Digital Marketing platforms?
    • Digital Marketing Strategy
    • Types of Digital Marketing – Organic & Paid
    • Digital Marketing VS Traditional Marketing
    • How is it different from traditional marketing?
    • ROI between Digital and traditional marketing?

    2. Understanding the Website

    • What is a website
    • Types of websites?
    • Static Website
    • Dynamic Website
    • E-Commerce Website
    • Domain Booking
    • Web Hosting Purchase
    • Website Architecture

    3. Website Creations

    • Blogger
    • WordPress

    4. Keyword Selection Strategies

    • Keyword Analysis
    • Keyword Competition

    5. Search Engine Optimization (SEO)

    • What is SEO?
    • How do search engines work?
    • SEO Tools
    • Web position Analysis
    • Competition Analysis
    • Google Algorithms and Update

    6. On-Page Optimization

    • Title Tag
    • Meta Description
    • Meta Tags
    • Canonical form
    • Alt Tag
    • Anchor Text
    • Header Tag
    • Robots.txt
    • Xml Sitemap
    • Redirections ( 301, 302)
    • 403 Forbidden
    • 404 File Not Found
    • Webmaster
    • Google Analytics

    7. Offpage Optimization

    • Search Engine Submissions
    • Backlink Submission
    • Social Bookmarking
    • Classified Submissions
    • Article Submissions
    • Content Marketing
    • Image Marketing
    • Video Marketing
    • Video Strategy
    • Event Creations
    • Question And Answers

    8. Social Media Optimization (SMO)

    9. Facebook

    • Profile Creations
    • Creating groups and pages
    • Tips and Guides
    • Posts And promotions
    • Events Creations
    • Video Marketing
    • Promotional Techniques
    • Integration Techniques

    10. Twitter

    • Set-up and usage
    • Tips
    • Promoted Tweets
    • Video Marketing
    • Promotional Techniques
    • Integration Techniques
    • Analytics

    11. LinkedIn

    • Profile Creations
    • Company Page Creations
    • Tips and Guides
    • Linkedin posts
    • Linkedin promotions
    • Linkedin Groups
    • Video Marketing
    • Promotional Techniques
    • Integration Techniques

    12. Instagram

    • Integration Techniques
    • Promotional Techniques

    13. Search Engine Marketing (SEM)

    14. Introduction to SEM

    15. Google Adwords

    • Search Advertising
    • Display Advertising
    • Mobile Advertising
    • Video Advertising
    • Shopping Advertising
    • Report generation

    16. Google Adwords Express

    • Setup
    • Google Mapping Ads

    17. Bing Ads

    • Setup
    • Marketing

    18. Social Media Marketing (SMM)

    19. Introduction to SMM

    20. Facebook

    • Sing up
    • Payments Methods
    • Paid Promotion
    • Video Ads
    • Event Marketing

    21. Twitter

    • Set-up and usage
    • Tips
    • Promoted Tweets

    22. LinkedIn

    • Setup Paid Ads
    • Linkedin Post promotions
    • LinkedIn Paid Campaigns

    23. Affiliate Marketing

    • What is Affiliate Marketing
    • Components of Affiliate Marketing
    • Affiliate marketing types
    • Affiliate marketing tools
    • Earning Techniques

    24. Email Marketing

    • How Email Marketing Works?
    • Types of emails
    • What to write
    • How to write
    • list creation
    • Creating e-mailers
    • Tracking emailers
    • Create Template
    • Reporting

    25. Mobile App Promotions

    • Android Apps
    • iPhone Apps
    • Marketing Strategies
    • Marketing Tips

    26. Certifications

    • Google Partners
    • Search Advertising
    • Display Advertising
    • Mobile Advertising
    • Video Advertising
    • Shopping Advertising
    • Google Analytics
    • Social Media Marketing Certification

    27. Reporting

    • Google Webmasters
    • Google Analytics

    28. Tools

    • Alexa
    • VIDIQ
    • AddThis
    • Pinterest
    • MOZ

    29. Youtube Marketing

    • Youtube Channel Setup
    • How to Rank and Optimize Youtube Videos
    • How to get more views and Subscribers
    • How to Promote Your Youtube Channel
    • How to boost your Business with youtube Channel
    • Learn to Edit Video
    • Learn ways to Make Money from Youtube
    • How to Setup youtube Premiere
    • Youtube Earning
    • Youtube Advertising

    30. Online Earning Types

    31. Google Adsense

    • Content Marketing
    • Video Marketing

    32. Affiliate Marketing

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    Date and Time

    Location

    TruVs

    Amsterdam

    Netherlands

    View Map

    Refund Policy

    Contact the organizer to request a refund.

    Eventbrite's fee is nonrefundable.

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