If you are unable to attend the 10th Annual "Paving the Way" Scholarship Dinner and Fundraiser but would still like to contribute to the UWiB Scholarship Endowment Fund, donations can be made at https://www.washington.edu/giving/make-a-gift?source_typ=3&source=BSUWIB. Thank you for your support!
The Undergraduate Women in Business (UWiB) Association strives to connect and prepare the next generation of female business leaders. One empowering way we do this is through our UWiB Endowed Scholarship fund. Over the past nine years, we have raised over $120,000 from our annual fundraiser for this fund. This has helped us tremendously in reaching our goal of one day fully funding a deserving member's annual tuition. We are excited to build on our successes, and we hope that you can join us in celebrating scholarship, leadership, and all of our wonderful members at this year's fundraising event. This will be a night of honoring women in leadership in the Seattle community, paving the way for successful female business leaders, and inspiring those who are just starting this journey.
Woman of the Year Award Recipient: Britt Peterson Fero - Principal, PB&
With a passion for growth, innovation and human insight – Britt has built her career helping a wide range of recognized brands re-energize their businesses all around the world, including United Airlines, Islands of the Bahamas, HP, the International Olympic Committee, Capella University, American Girl and Aflac among others. More close to home, Britt has partnered with Visit Seattle to build and share the story of this great city – a business she is passionate about.
Prior to founding her own business, Britt was the Chief Strategy & Media Officer at Publicis Seattle where she drove the agency’s overall strategy and led the charge in unlocking clients’ business potential. With her leadership, the agency experienced double-digit growth, started a media offering and launched a ‘story incubator’ for start-ups. Prior to Publicis, Britt was a Partner at Cole & Weber United where she drove the vision, development and day-to-day operations of the business and held different roles at Publicis as the director of development and innovation.
Britt spent the majority of her career at Fallon in both Minneapolis & New York, a place where she learned the importance and power of culture, curiosity, compassion and creativity.
Over her career, Britt has driven two award-winning consumer research studies around the sociability of brands (Project Butterfly) and how consumers shop convenience stores (Project See Store) as well as having been a contributor and speaker for Forbes, Fast Company, MediaPost, NXNW and the DMA. Her efforts have contributed to honors from Communications Arts, the OneShow and Cannes and have been featured in the books Juicing the Orange, Brand Apart and ‘Your Ad Here.’
Today Britt runs PB& - a strategically driven SWAT team that uses creativity to solve problems, unlock business potential and add value to people’s lives.
5:30 - Reception and silent auction opens
6:30 - Dinner is served
7:30 - Presentation of "Woman of the Year" Award
8:00 - Dessert is served
Parking and Directions to the HUB
Parking is available in the University of Washington Parking Garage for $5. Enter through the gatehouse on Pend Oreille Rd. off of Montlake Ave NE and you will be directed to the Padelford Parking Garage. If disability parking is needed, let the gatekeeper know and you will be directed to lot #22 directly next to the HUB. VIP tickets include complimentary parking. VIP ticket holders will be notified of a codeword to tell the gatehouse in order to be let through free of charge. From the parking garage, walk up to Stevens Way and follow it south until you reach the Husky Union Building (HUB) which will be on the right. Volunteers will be inside the HUB directing guests to the event.
Want to be more involved?
This event is only made possible through the generous donations and sponsorships from local companies. If you are interested in becoming an event sponsor, please contact Anna Gallagher at email@example.com for a detailed list of sponsorship levels and benefits. Additionally, if you are interested in donating items to our Silent Auction, please contact Emily Jerger at firstname.lastname@example.org; if you are interested in donating items to our Dessert Dash, please contact Mayra Luna at email@example.com.
Date and Time
Husky Union Building (HUB) at the University of Washington
4001 East Stevens Way Northeast
Seattle, WA 98195