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10 Steps to Building an Authentic Coaching Business

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Join Tana Heminsley for this 8-part webinar series hosted by ICF Vancouver.

Tana takes a unique approach to advancing the future of coaching. She understands that the foundation for building an authentic coaching business is to be clear about who you are, your life’s purpose and what is deeply important to you – and then to bring this way of thinking and being into every step. This, she believes, will differentiate you from other coaches. Whatever stage you are in, in building your coaching business, it is helpful to reflect on your Inner GPS, re-calibrate it if it feels right, and then use this to guide the next steps.

When you show up consistently and genuinely in every interaction and are intentional with every step you take to build your business, it becomes your reputation or personal brand (what people say about you when you are not in the room). It differentiates you from your coaching colleagues so that your potential clients can seek you out to be their coach. Once you have completed your Inner GPS, there are 10 steps to building a successful, sustainable coaching business.


This is an 8-session webinar series held once per month from September, 2017 – June, 2018. Webinar times will alternate – first month 11:30 am PST, second month, 5 pm PST, and so on. NOTE: there is no session in December or May. You must be registered to attend. You can register for the entire series or for individual webinar(s) that interest you, but note it is first come, first served, as there is limited seating available and this series is being offered to ICF Chapters across Western Canada. A Zoom webinar link will be emailed to you prior to each event.

Session #1
An Authentic Approach - Using your Inner GPS to Guide your Business Building
Wednesday September 13, 2017 at 11:30am-12:30pm

The foundation for building an authentic coaching business is to be clear about who you are, your life’s purpose and what is deeply important to you – and then to bring this way of thinking and being into every step. It will differentiate you.

While it may sound simple, for many it can be quite challenging – particularly when things get daunting as you set out building your business for the first time.

Whatever stage you are in, in building your coaching business, it is helpful to reflect on your Inner GPS, recalibrate it if it feels right, and then use this to guide the next steps.

REGISTER for Session #1
Zoom webinar link will be sent after your online registration is complete.
$25/per session
1.0 CCEU (.5 Core Competency + .5 Resource Development)


Session #2

How do you want to Coach?
Wednesday, October 11 at 5:00-6:00pm

In order to ensure a sustainable revenue model for your business, it is helpful to be clear about how you want to bring your coaching into the world.
>> Non-practicing Coach
>> Internal coach within an Organization
>> Associate in a Consulting/Coaching Company
>> Entrepreneur with you own Coaching Business
>> A blend of two or the above
>> Other

REGISTER for Session #2
Zoom webinar link will be sent after your online registration is complete.
$25/per session
1.0 CCEU (.5 Core Competency + .5 Resource Development)


Registrations pending in the series – mark your calendars:

Series #3 Wednesday, November 8 at 11:30am-12:30pm
Step 2. Who do you want to Coach?
Series #4 Wednesday, January 17 at 5:00-6:00pm
Step 3. How do you find Coaching clients?
Series #5 Wednesday, February 14 at 11:30am-12:30pm
Step 4. How do you price your offerings?
Series #6 Wednesday, March 14 at 5:00-6:00pm
Steps 5 & 6. How will you create focus and diversify your offerings?
Series #7 Wednesday, April 11 at 11:30am-12:30pm
Steps 7 & 8. How will you create business systems and templates/manage your financials?
Series #8 Wednesday, June 13 at 5:00-6:00pm
Steps 9 & 10. who is your support network?


Tana Heminsley, MBA, PCC

2016 ICF Vancouver Charter Chapter Coach Impact Award Recipient
Author, Speaker, Facilitator, Mentor Coach

Tana is a thought leader, author of “Awaken Your Authentic Leadership”, speaker and facilitator in the area of Authentic Leadership and Emotional Intelligence.

She has a passion for leadership coaching, as well as supporting other coaches to build sustainable businesses by diversifying their offerings. She also loves building businesses and developing leaders.

She is the founder of Authentic Leadership Global™ – supporting a growing community of experienced coaches working together to build sustainable, diversified businesses; as well as Facilitator and Executive Coach for ViRTUS, a Vancouver-based Leadership and Strategy development firm.

Tana holds an MBA from Simon Fraser University, a PCC credential with International Coach Federation, an Integral Coach trained through New Ventures West, a Certified Professional EQ Analyst, a Certified Authentic Leadership Program Facilitator and has also completed Enneagram training.

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Refunds up to 7 days before event

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