Sold Out

1-on-1 Marketing Advising w. Robert McKay

Event Information

Share this event

Date and Time

Location

Location

Social Enterprise Greenhouse

10 Davol Square

#Unit 100

Providence, RI 02903

View Map

Event description

Description

Join SEG for an advising session with an expert! Come for a 1-on-1 coaching session with Robert McKay – SEG community member and business professional - to discuss Strategic Marketing, including business model innovation, value proposition design, lean-startup concepts, and innovation. Other topics may include Strategic Marketing, Customer Segmentation, Environmental Sustainability, Life Cycle Assessment, and Plastics.

What to expect from the session?

  • Steps involved in strategic marketing process.
  • Exploring your venture's value proposition. Who is your target market and does are you providing the value that they want?
  • Do you currently have strategic marketing efforts in place? Are they helping you to make decisions? What needs improvement?
  • Do you fully understand the problem you plan to solve, how you will solve it, and the viability of that solution? What are simple steps to strengthen the idea?
  • Are you stuck or hitting a wall, and feel the need to experiment with different business models or try something new?

To sign up, register for a specific forty-five minute block.

Robert McKay currently leads entrepreneurial and lean innovation projects for Victrex, a leader in polymer solutions for medical implants, aerospace composites, and industrial products. In 2015, he also founded the 8 th Providence chapter of the Baden-Powell Service Association, a national network of volunteers that brings traditional scouting to everyone. Robert is currently practicing lean start-up and lean innovation methods, including the business model and value proposition canvases, minimum viable products, and ideation. Prior to his, Robert was a sustainability leader for a global chemical and plastics company, responsible for sustainability strategy, materiality analysis, and life cycle assessment. Robert’s other skills include strategic market development, customer segmentation, value proposition design, technical sales, and plastics. Nearly all of Robert’s experiences have been in Business-to-Business marketing. He has worked for GE, SABIC, and Victrex, with degrees in engineering, business and finance from Rensselaer Polytechnic Institute and Boston College.

Date and Time

Location

Social Enterprise Greenhouse

10 Davol Square

#Unit 100

Providence, RI 02903

View Map

Save This Event

Event Saved