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1 Day Web Optimisation Hackathon: Singapore (Sep 2017)

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You need to move away from random guessing, and focus instead on KNOWING what’s happening, and understanding WHY.

Set goals → Set up measurement and gather data → Analyze data → Turn data into insights → Turn insights into prioritized hypotheses → Test your hypotheses → Get data from tests → Back to data analysis. And round and round we go.

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