$700 – $800

1 Day Bootcamp: Design a Better Business - NYC 2019

Event Information

Share this event

Date and Time



Event description


From the producers of the bestseller Business Model Generation.

Does this sound like you or your teams?

"I want to design a strategy"

"I want a strong & sharable vision"

"I want to work as a startup"

"I want to innovate/grow my business"

"I want to do business planning"

Then this experience is for you.

Check out this video from Design a Better Business - Amsterdam

After a series of successful events in Europe and Asia, the DBB Workshop is coming to New York for in an exclusive 1-day Bootcamp format. This is a workshop based on lessons from the book Design a Better Business, written by Justin Lokitz and Maarten van Lieshout, both from BMI-US.

*Limited to 20 participants

Here's what we will cover & why you should join:

  • Business Model Innovation. Understand current business models and how they shift towards the future. Is your business future proof?

  • Case studies. Learn through real cases from companies from a variety of industries (Toyota, Audi, BNP Paribas-Fortis, Microsoft, and many more) and how they can be applied to your business. What are the key lessons you can start implementing tomorrow?

  • Apply your learnings. Work on your own case study, developing your own business model innovation project throughout the day. Hands-on / Brains-on experience with new tools and mindset to create innovative solutions.

  • Ideation, prototyping, testing, pitching and redesigning your ideas in a packed day of work. Have you heard of the double loop?

  • Learn new skills, tools, and mindset that you can take back to your company. Be the driver of change within your business, setting a vision and actionable steps to make it a reality.

Who is this for?

  • Business Leaders and teams looking to acquire a new skill set.

  • Entrepreneurs looking for ways to fail or succeed faster.

  • Managers, Directors, VP's & C-Level looking to develop new skills for themselves and their teams.

  • Innovators who are looking to push their businesses forward faster.


09:00-10:30: Learn to Embrace Uncertainty & Co-Create Options for the Future

10:30-11:00: Break

11:00-12:30: Unpack the World! What are the trends driving the future? How might we turn uncertainty into an opportunity? Who are our future customers and what do they need?

12:30-1:30: Lunch

1:30-2:30: Prototyping the Business Models of the Future How might we co-create future-proof business models? What are our riskiest assumptions and how might we test them using prototypes?

2:30-3:30: Get out of the Building! Coffee with your customers: How might you invalidate (or validate) your assumptions with your prototypes?

3:30-4:15: Pivoting & Pitching your Ideas. Updating your idea and prototypes based on customer validation Craft your pitch!

4:15-4:30: Pitch your idea!

4:30-5:00: Closing the Day

5:00-6:00: Decompress Over Cocktails "from the future"

You will walk away with:

  • Hands on experience in solving complex problems through new methodologies

  • The Book Design a Better Business

  • The essential toolbox with templates

  • A storytelling toolkit to get your message across

  • Screenplays for strategy and innovation workshops

The workshop will be run by:

  • Justin Lokitz, Author of DBB, Strategy Designer and Managing Director of BMI US

  • Maarten van Lieshout, Designer of DBB, Creative Director and Strategic Storyteller at BMI US

If you have any questions, send an email to: info@businessmodelsinc.com or reach out to us at +1 +1 (415) 735-8273

Share with friends

Date and Time


Save This Event

Event Saved