$700 – $800

1 Day Bootcamp: Design a Better Business - future of food & health

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135 W 41st St

New York City, NY 10036

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Refunds up to 7 days before event

Event description


From the producers of the best seller Business Model Generation.

After a series of successful events in Europe and Asia, the DBB Workshop is coming to New York City for the first time in a 1-day, industry focussed Bootcamp format.

One of the biggest disruptions and shifts in our lives is happening right before our mouths. As food & health become more and more connected, topics like mindfulness, biohacking, the future supermarket, technofoodology, neuronutrition, local vs. global, politics and the impact on local economies and habits... the list goes on and on. Which trends will impact your business? How will you create value for a new generation of customers? How will you stay ahead of the changes that are coming your way? Join us and create business models and strategies for your future!

*Limited to 20 participants

Here's what we will cover & why you should join:

  • Business Model Innovation. Understand current business models in food/health industry, and how they are shifting towards the future.

  • Case studies, learn through cases from companies inside and outside the food/health industries, learning how to apply their strategies and insight to your own business model challenges.

  • Work on your own case study in the food/health industry, developing your own business model innovation project throughout the day.

  • Ideate, prototype, test, pitch and redesign your ideas in a packed day of work.

  • Learn new skills, tools, and a mindset that you can take back to your company in order to design the future of your business.

Who is this for?

  • Business leaders & teams working within the food & health realm.

  • Strategists and Innovators within companies who are looking to learn about business model innovation and strategy.

  • Entrepreneurs looking for ways to fail or succeed faster through a new mindset and way of working.

  • Managers, Directors, VP's & C-Level looking to create the future of their companies.

  • Innovators, lovers of design thinking and agile methodologies.


09:00-10:30: Learn to Embrace Uncertainty & Co-Create Options for the Future. What will the future of food & health look like for the world and for your business?

10:30-11:00: Break

11:00-12:30: Unpack the World! What are the trends driving the future of food and health? How might we turn uncertainty into opportunity? Who are our future customers and what do they need?

12:30-1:30: Lunch

1:30-2:30: Prototyping the Business Models of the Future. How might we co-create future-proof business models? What are our riskiest assumptions and how might we test them using prototypes?

2:30-3:30: Get out of the Building! Coffee with your customers: How might you invalidate (or validate) your assumptions with your prototypes?

3:30-4:15: Pivoting & Pitching your Ideas. Updating your idea and prototypes based on customer validation. Learn how to craft your pitch with our expert strategic storyteller, Maarten van Lieshout.

4:15-4:30: Pitch your idea! Ready for some feedback from Maarten?

4:30-5:00: Closing the Day

5:00-6:00: Decompress Over Cocktails (cocktails from the future, what do you they look like)?

What do you get when you join our workshop?

  • Hands on experience solving complex problems through new methodologies

  • The Book Design a Better Business

  • The essential toolbox with templates

  • A storytelling toolkit to get your message across

  • Screenplays for strategy and innovation workshops

The workshop will be run by:

  • Justin Lokitz, Author of DBB, Strategy Designer and Managing Director of BMI US

  • Maarten van Lieshout, Designer of DBB, Creative Director and Strategic Storyteller at BMI US

If you have any questions, send an email to: info@businessmodelsinc.com or reach out to us at +1 (415) 735-8273


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We Work

135 W 41st St

New York City, NY 10036

View Map

Refund Policy

Refunds up to 7 days before event

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