Webinar: Thursday, January 30, 2014
Recorded Webinar: The “It” Couple – Social Media and SEO to Grow your Events
BizBash and Eventbrite present “The ‘It’ Couple: Social Media and SEO to Grow Your Events. This webinar will present clear strategies and tactics on how to better understand search engine optimization and social media best practices, & unravel how they can be used together to impact your event.
In this webinar, you will learn:
- The fundamentals of the social media and SEO algorithms
- How social media and search engine optimization are related
- How to optimize your event page through social media & SEO
About the presenters:
Tonia Ries – Founder, The Realtime Report & Modern Media
Tonia has more than 25 years of experience at the intersection of the media and tech industries. She and the Modern Media team produce The Realtime Report (TheRealtimeReport.com) and Conferences (formerly TWTRCON), the first conference and web site focused entirely on the business use of the social, mobile and realtime web. In that role, Tonia has hosted discussions with social media innovators such as Martha Stewart, MC Hammer and Craig Newmark, as well as social media executives from brands such as Ford, Intuit, Dell, SAP, JetBlue, Virgin America and Southwest Airlines and business technology leaders.
Tonia regularly blogs about bottom-line case studies and social media statistics for The Realtime Report, speaks at industry events and has been quoted on the business impact of social media by news outlets such as The New York Times and NPR. Before founding Modern Media, Tonia held a series of executive management, sales and marketing roles for leading tech media companies, including Ziff Davis Media and CMP Media (now UBM Tech. You can follow Tonia on Twitter at twitter.com/tonia_ries.
Brian Rothenberg – Sr. Director of Marketing – User Growth, Eventbrite
Brian leads the Growth Marketing team at Eventbrite where he runs all user acquisition and retention programs to help accelerate Eventbrite’s rapid global growth. Brian previously worked as TaskRabbit’s Co-Head of Marketing where he helped grow the startup more than 3x over his tenure. Brian joined TaskRabbit via acquisition of his startup, SkillSlate, which he co-founded and and led the company’s product and marketing teams. Before joining the startup world, Brian worked at Canaan Partners, a top tier venture capital firm, as well as Yahoo!, where he served as Product Manager and SEO Team Lead for the $1B Local Marketplaces & Commerce division.
Brian holds a B.S. in Entrepreneurship and Marketing from USC’s Marshall School of Business, and earned his MBA from NYU’s Stern School of Business. A San Francisco Bay Area native, Brian enjoys all things active as well as spending time with his wife Kelly, their yellow lab Addie, and friends & family. Follow him on Twitter @bmrothenberg.