“Attendees expect ease,” says Pete Torres, Director of the Tribeca Film Festival. “More and more, they want ease of access and ease of entry to a festival.” In fact, when the festival first started 15 years ago, 100% of tickets were printed. Now, attendees have clearly voted for convenience, with 95% of ticket purchases occurring online.
So how does the Tribeca Film Festival deliver a red carpet experience that makes the cut? The team uses a technology-centric strategy to bridge online ticket sales to offline, live events.
Check out this video to see how they:
- Draw audiences in using a seamless ticket purchase process
- Create a picture-perfect impression with rapid mobile check-in at the festival
- Rise to the occasion with real-time analytics to maximize sales