One in three music fans has bought VIP tickets — but how can you get them to splurge on your festival or show?

Find out what inspires music fans to make the VIP upgrade in this infographic, using new data from more than 1,000 North American music festival attendees. You’ll discover new insights into how to craft a VIP offer to turn a profit.

Check out the infographic below to find out who’s most likely to buy VIP tickets, the perks they look for in the VIP package, and how to hit the sweet spot with your VIP ticket price.

Music VIP ticket buyers infographic

Find out more in this free guide on how to attract the most valuable music fans.

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