One in five Instagram Stories posted by a brand receives a direct message from a follower.  A compelling channel to capture the ephemeral nature of your event, stories can create excitement for your event and help grow your brand.

Instagram Stories are a collection of photos and videos that can be viewed by your followers for 24 hours (at which point they disappear). Maybe your event dismissed Instagram Stories in the past because they disappear. But Instagram Stories can lead to meaningful, authentic engagement with event-goers. 

And with more and more Instagram app usage shifting from people’s feeds to stories, if you don’t take advantage of the platform now, you’ll get left behind.

The infographic below breaks down the why and how of Instagram Stories, from key stats you should know to strategic applications to drive ticket sales.

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