Event Marketing to Sell Out Your Event
Event marketing is one of the hardest skills to master, but doing so is essential to a successful event. For everything you need to promote your event with confidence, check out these definitive posts.
To find out how event creators plan to approach the opportunities and challenges of a saturated marketplace, we surveyed more than 1,200 event professionals in the United States and Canada for our 2019 Pulse Report. Read on for what the results had to say about the future of event marketing.
Just because demand is high for live experiences doesn’t mean every event is successful. To understand how to market your event correctly, you need to understand the complexities of each promotional channel available to you. This complete guide to event marketing will help you get it right, whether it’s your first event or your hundredth.
Selling every last ticket is both a goal and a top stressor for event organizers. If you’ve already tried every promotional tactic in your playbook, it’s time to get clever. Check out this post for creative event promotion ideas to help send your ticket sales skyrocketing.
Social networks provide event organizers with an unprecedented opportunity to reach billions of potential attendees at a reasonable cost, without too much heavy lifting, all thanks to paid ads. But before you jump in, you need to know the main options for approaching your paid promotional campaigns and how to measure their results. Check out this guide for the skinny on how to leverage Facebook, Twitter, LinkedIn, and Snapchat to help you drive more ticket sales.
It’s impossible to create a perfect “catch-all” event marketing plan. Every event is different — as is every lead time, budget, and target market. That said, there are some common tactics that can help guide you as you create your event marketing calendar. Check out this post for detailed explanations of each must-know strategy.
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