Tribeca Film Festival’s Secret to Success


Tribeca Film Festival, New York’s annual gathering of the most talented and most creative in the film industry, is a hugely successful event. Founded in 2002 by Robert De Niro, Jane Rosenthal and Craig Hatkoff, this wildly popular springtime festival aims to enable the international film community and the general public to experience the power of film by redefining the film festival experience. Founded to celebrate New York City as a major filmmaking center and to contribute to the long-term recovery of lower Manhattan, The Tribeca Film Festival draws a huge, engaged crowd year after year.

If you organize events, you know that producing the same event over and over (while perhaps less work) is not the secret recipe for success. In order to continue to be successful year after year, events must constantly be evolving and attract a bigger audience. Looking The Tribeca Film Festival’s past successes, it’s clear to see why this event continues to be such a hit year after year: continued innovation and smart, strategic partnerships.

Continued Innovation

Year after year, The Tribeca Film Festival continues to expand their offerings and reach a larger audience, thanks to their aptly named Innovation Week, aimed at anyone who has a story to tell–from directors and screenwriters to hackers and coders. In addition to an outstanding lineup of events during their first-ever Innovation Week, this year you can also participate in the first-ever Tribeca Hacks <Mobile>, a hackathon where established filmmakers will unite with innovative technologists and designers to imagine and invent new possibilities for storytelling in an increasingly mobile world.

Tribeca Innovation Week

Strategic Partnerships

Long gone are the days of “give us money and we’ll put your logo on stuff!” Today, well done partnerships and event sponsorships are beneficial for the organizer, their attendees, and the sponsor. This year, AT&T is the TFF 2014 Presenting Sponsor, and has dedicated themselves to bringing movies to the masses. Their new Film For All campaign is geared towards connecting people through the magic of independent films and bringing the film-loving community of New York together.

Film for All Friday

To help support the goals of introducing great new artists and groundbreaking indie films to the largest audience possible, on Friday, April 25th, film screenings are completely free for all attendees at TFF theaters. The catch? No catch. Tickets to a screening of your choice can be obtained by providing your email address at your nearest AT&T retail location in New York (or at two locations in New Jersey) or a TFF box office between April 14th and 17th.

Are you a storyteller? You won’t want to miss out on this year’s Tribeca Film Festival. You can check out the schedule here and learn more about Innovation Week here.


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