5 best practices in NPO events from Philanthro Productions

At Eventbrite, we love to share stories of events for good causes that don’t sacrifice a good time. One of our very cool California-based eventholders has found success by making that their official premise. It’s Friday evening. You’re going out anyway. So wouldn’t be cool if all the money you spent for that night out on the town went to a good cause?

Enter Philanthro Productions. Philanthro is a 501(c)(3) nonprofit event company that throws social events to raise awareness and money for charitable organizations. The organization was founded in 2007 in Los Angeles with the mission to create unique opportunities for charitable giving. Their motto: Party for a better future.

Three years later, Philanthro has launched chapters in San Francisco and San Diego, which together have donated over $175,000 for partner charities such as the Cystic Fibrosis Foundation, Kiva, Invisible Children and Make-A Wish Foundation, to name a few.

Eventbrite is happy to be partnering with Philanthro to help other nonprofits achieve their mission through managing and promoting successful events. Over the next few months, Philanthro will be a featured guest blogger on our site, providing tips on how to successfully manage and promote events for charities.

To start out, here are some top line “must dos” from the experts at Philanthro Productions in order to be successful as you embark on planning your event:

1.) Set a goal. Ask yourself what the primary objective of your event is. Do you need to raise money for a particular purpose? Are you trying to increase awareness about your cause? Or maybe you need to build your volunteer base. Whatever it is, having a goal and defining what success would look like for your organization will help you make strategic decisions while planning your event.

2.) Identify a theme. From fancy galas and silent auctions to club events and fashion shows, there are a million ways to have a good time – and give back at the same time! Get creative and think about your audience, your charity and your goal.

3.) Stick to your budget. It’s easy to get carried away with grand ideas when planning an event, but it’s critical to be vigilant about keeping costs down. The mission of your event is to raise the most dollars for your cause that you can!

4.) Spread the word. Identify your networks and think about how you can use them to promote your event. Tap into social and traditional media forums to get the word out about your event.

5.) Execute. Put together an organized game plan leading up to your event. Develop a timeline of To Do’s for two months out, three weeks, and day-of in order to ensure your event goes off without a hitch.

We hope these tips give you some incentive to get started! And keep an eye out in the coming weeks for more helpful advice from Philanthro Productions in specific areas of event-hosting. In the meantime, we encourage you to check them out on Facebook and Twitter.

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