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Music Venue Case Study: How Ruby Skye Maximized Their Ticket Sales

“Working with Eventbrite has streamlined our entire ticket selling process, making it easier and more efficient for customers to purchase tickets for our events.”

-Matt Whitlock, Entertainment Director, Ruby Skye


With a full house of music lovers most nights of the week, Ruby Skye is the music venue that never sleeps. The music hub has ruled San Francisco nightlife since the early 2000’s, fueled by their reputation for top-notch EDM talent like Tiesto, Kaskade, and Afrojack, and excellent customer service

Ruby Skye hosts up to 900 people at any given show, with 4 to 5 shows per week. The venue owners needed an easy, reliable ticketing solution to accommodate the fast pace and quick turnover of one of San Francisco’s hottest clubs.

In 2013, Ruby Skye signed a multi-year contract with Eventbrite to simplify their ticketing process so they could spend less time on logistics and put more effort into booking the best talent. In one year, Eventbrite powered over 100,000 paid ticket sales for Ruby Skye, driving an increase in revenue and empowering venue staff to continue doing what they do best: bring awesome artists to eager music fans.

“Using Eventbrite has enabled us to pinpoint our core audience and drastically increase ticket sales.”

-Matt Whitlock, Entertainment Director, Ruby Skye


To ensure the success of every show, Ruby Skye relies on Eventbrite to help them:

  • Increase overall ticket sales by optimizing online purchase flow
  • Maximize revenue by offering low service fees on ticket sales
  • Market more efficiently by capturing and analyzing data on attendees


Want to learn more about how to sell more tickets and find your core audience with Eventbrite? Just fill out the form on the right and one of our event experts will get right back to you.


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