Case Study: Increase attendance with a seamless registration solution

Case Study: Increase attendance with a seamless registration solution

Liberty FellowshipIn 2011, The Liberty Fellowship chose Eventbrite to power registration for their annual conference. They saw a 30% increase in conference attendance and sales.

In 2010, the registration was handled through an internal solution where attendees would sign up and then go to PayPal to complete payment. Since payment was not automated, many registrants did not initially pay for attendance, and the Liberty Fellowship Summit staff had to follow up on each missing payment. Furthermore, reporting was manually tracked through spreadsheets, making it difficult to know exact sales at any given time.

The Liberty Fellowship needed an online registration system that could seamlessly process payments, offer integrated promotional tools to maximize their marketing efforts, as well as provide easy-to-use, real-time reports in order to always be able to track registrations which is why they chose Eventbrite for their online registration.

With Eventbrite, Liberty Fellowship was able to:

  • Maximize registrations through invitations
  • Provide incentives for registration to drive early registrations
  • Track their marketing promotions to make better decisions
  • Better understand their audience with data and analytics

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Megan Buell

Megan joined Eventbrite in 2011. As a senior lifecycle marketing manager, she's passionate about delivering industry and product knowledge to Eventbrite's organizers at the right time and in the right place. In her spare time she likes cooking and making wine with her family, long naps on the beach, and watching college football.

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