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General Assembly: Expanding a Global Educational Institution

General Assembly ClassGeneral Assembly is an educational institution based in New York City where entrepreneurs and startup professionals learn 21st century skills in technology, business and design from real-world practitioners. As the community has grown rapidly to include more than 240,000 people at 13 campuses worldwide, the variety and types of coursework have also expanded. Students can participate in full-time or part-time classroom courses, workshops, events, and online learning.

As General Assembly grew, the increasing scale and diversity of its courses and events presented unique registration challenges. Moving into new countries also required the ability to accept payment in multiple currencies. A final layer of complexity in the registration process was the need for students to enroll in select portions or entire series of multi-session courses.

Read on to find out how General Assembly achieved a seamless registration experience for all of its students.

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Tracy Kosolcharoen

Tracy Kosolcharoen is passionate about discovering and sharing amazing stories about arts, food, and beverage events. She is currently studying for the certified sommelier exam, and will happily recommend some deliciously drinkable bottles at any price point.