How to Use Data for Streamlined, Sold Out Festivals
"Data is everything," says Jacob Matthews, the Director of Marketing for Republic Live. But getting insightful data for two of Canada's largest music festivals without spending all of his time building reports was a growing challenge. Find out how he saved time and maximized his marketing with simple tech tricks for advanced tracking.
“Data is everything,” says Jacob Matthews. As the Director of Marketing at Republic Live, the promotion company behind two of Canada’s largest music festivals, Jacob relies on data in every aspect of his job.
But with more than 6 sources of data to process (from ticketing and email data to RFID), he and his team were each spending 5+ hours per week turning festival data into actionable insights. They needed to streamline their effort and empower the team to quickly access their reports.
Download this guide to learn their data management strategies. You’ll find out how to:
- Save team members hours each week by automating your reports
- Use technology to integrate your data sources — no coding necessary
- Maximize your marketing spend with advanced tracking and segmentation strategies