3 Race Registration Strategies from the 6th Largest Turkey Trot

3 Race Registration Strategies from the 6th Largest Turkey Trot

The sixth largest turkey trot in the country is run by a three-person team. The 38-year community tradition has grown and changed each year. Recently, it was even named one of America’s best Thanksgiving runs by Fitness Magazine. But as the race became more renowned, it became more and more necessary to bring its race management into the modern era.  

With 17,000 5K, 10K, and Kids’ Gobble Wobble participants, the team struggled with race management and finding a turkey trot registration partner that could meet their needs — from social media integration to backend access.

Download the short article to find out how choosing Eventbrite as their turkey trot race registration partner empowered the team to:

  • Decrease customer service calls by 90%
  • Garner 15K impressions with Eventbrite promo tools
  • Increase Facebook followers by 75%

 

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