4 Powerhouse Partnerships for the Independent Music Industry

DIY is the heart and soul of the independent music biz, and technology is always delivering new ways to do more, especially when you’re juggling a multitude of events and strategies to market those events.

That’s why we’re showcasing some of our powerhouse partners that help independent venues, promoters, and festivals win big on their own terms.


Billions of fans turn to YouTube for their music, and now when they’re watching one of your artists’ videos, they’ll be able to buy tickets to your upcoming shows. Fans will love the added bonus of discovering their favorite band is playing near them, and you’ll love that they can easily purchase  tickets. 

Try it yourself:

When you’re building out your next show on Eventbrite, tag official artist profiles in your event copy — your events will be distributed automatically throughout our partner network, including YouTube. Learn more about our YouTube integration.


Emma’s email marketing platform is built for venues, festivals, and promoters looking to sell more tickets and genuinely engage with their fans. With an easy-to-use email builder, powerful automation and segmentation tools, and hundreds of integrations with platforms you already use, you’ll be able to create beautiful emails, broaden your reach, and deliver effective campaigns using marketing’s most valuable channel: email. 

Try it yourself:

Use Emma to precisely segment your existing email list and target the right fans with the right communications. Learn more about Emma.


Stick it to scalpers and third-party resellers with Lyte, an extension to your box office that ensures fans get real tickets at fair prices to your sold out events. Lyte is a weapon and a tool fighting back against fraud and unfair pricing, while driving down no-show rates and delivering real savings to fans. 

Try it yourself:

Use Lyte to ensure a seamless, safe avenue for fans to exchange tickets to in-demand and sold out events. Learn more about Lyte.


It’s not the size of your email lists, it’s what you do with them that counts. Event marketers can easily import attendee lists into Mailchimp and create eye-catching HTML email campaigns without any coding or programming.

Try it yourself:

Use Mailchimp to revamp your email newsletters — give them a fresh coat of paint with an easy-to-use WSIWYG interface. Learn more about our Mailchimp integration.

These are just a few of the powerhouse partners available on Eventbrite, but we’ve got many more. Check out the Eventbrite App Marketplace to see all of the apps you can connect to your Eventbrite account to help you focus on the music as well as the business.

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