The Value of Social Media for Festivals and Consumer Events

The Value of Social Media for Festivals and Consumer Events

With so much of the world plugged into social networks like Facebook, LinkedIn and Twitter, Eventbrite has been able to study the value of social media for festivals and consumer events. While Likes and Shares are significant source of powerful (and free) promotion, we’ve also calculated their dollar value and contribution to your bottom line.

Whether busting a groove, sipping the latest craft brews, or geeking out among comic aficionados, people are living their passions at a booming number of festivals and fan conventions. Over the last 5 to 7 years, these group-oriented, socially-driven events centered on live music and entertainment, beer and wine, food, and pop culture are among the fastest growing in the U.S.

Social media is a natural driver for this growth, as fans share the fun and camaraderie that festivals generate. Sites like Facebook, Twitter, YouTube, and Instagram are a primary pathway for spreading the word far, wide, and fast — from the moment someone buys a ticket until long after the festival stands have been struck and display trucks loaded.

Check out our Social Commerce Report for Festivals and Consumer Events.  Some of the key highlights and trends we’ve uncovered include:

  • The most important metrics for tracking social media behavior
  • Which social media sites drive the most shares and revenue
  • How to increase ticket sales by boosting your overall social presence

View the report to learn more about using social media to promote your next festival or event.


PREVIEW: Social Commerce Report for Festivals and Consumer Events

Eventbrite explores the financial impact of social sharing for event directors and promoters

Whether busting a groove, sipping the latest craft brews, or a geeking out among comic aficionados, people are living their passions at a booming number of festivals and fan conventions. Over the last 5 to 7 years, these group-oriented, socially-driven events centered on live music and entertainment, beer and wine, food, and pop culture are among the fastest growing in the U.S. Social networking is a natural driver for this growth, as fans share the fun and camaraderie that festivals generate.

Sites like Facebook, Twitter, YouTube, and Instagram are a primary pathway for spreading the word far, wide, and fast — from the moment someone buys a ticket until long after the festival stands have been struck and display trucks loaded. With so much of the world plugged into social networks, Eventbrite has been able to study the real impact of “social sharing” around festivals and conventions. While Likes and Shares are a significant source of powerful (and free) promotion, we’ve also calculated their dollar value and contribution to your bottom line.

Driving real revenue and awareness for festivals and fan conventions

As enthusiastic festival- and convention-goers eagerly post and tweet about their event plans, Eventbrite has uncovered the actual value of each Facebook share and Twitter tweet through two key metrics:

  • Dollars Per Share — the average value of the additional registrations sold through a share.
  • Visits Per Share — the amount of additional traffic generated by each act of sharing.

Want to find out the true value of social media for festivals and consumer events? Fill out the form at the top of this page, and we’ll email you the complete, free guide.

Megan Buell

Megan joined Eventbrite in 2011. As a senior lifecycle marketing manager, she's passionate about delivering industry and product knowledge to Eventbrite's organizers at the right time and in the right place. In her spare time she likes cooking and making wine with her family, long naps on the beach, and watching college football.