6 New Trends Impacting Consumer Events & Festivals

6 New Trends Impacting Consumer Events & Festivals

Stay on top of the latest trends impacting festivals today, including the experiences attendees are craving and the tech tools with the biggest impact on your attendees' experience. Simply fill out the form to access the free guide.

Festival and event directors know: the push to one-up your event game is endless. A bake-off at the county fair is no longer enough to guarantee crowds. Today, people are convening to discover new experiences, explore their passions, and express themselves. Targeted, niche events celebrate everything from the newest anime coming out of Japan to the latest seasonal craft beer.

Even at larger events, this move towards customization and variety has festival and event directors finding new ways to cater to attendees. They’re offering more exclusive passes and tailored packages, and even adding new categories (think beer tasting on a ski slope).

Download the free report to grow your event with insights like:

  • The unique experiences attendees are craving
  • How to draw bigger crowds and drive ticket sales with “hybrid” events
  • The tech tools with the biggest impact on your attendees’ experience

Plan smarter, work more efficiently, and develop new revenue sources for your events. Dig into the latest festival trends with this report.


The world of festivals and consumer events has evolved well beyond pie judging at the county fair, pitching a lawn chair at a concert, and ogling hot rods at a car show. Today, people come together to celebrate more unique interests, hobbies and passions from the newest animes coming out of Japan to electronic dance music and craft-brewed pilsners, stouts, and wheat beers through targeted, niche events.

What’s more, attendees and fans are enjoying personalized experiences as never before. Organizers are finding new ways to tailor packages and offer exclusive passes that cater to their audience’s growing appetite for customization and greater choice. Some organizers are even adding new categories to their events (think wine tasting at an art festival), to excite more people and boost attendance.

Technology is also reshaping the industry. Advances in data gathering and analysis and wireless technology vastly improve how events are planned and managed. Social networks have been a boon to event marketing and promotions, as fans build communities of like-minded friends and share their excitement far and wide.

All of these trends drive significant growth in the festivals and consumer events space around the world and it’s not going to be slowing down anytime soon. This Britepaper discusses how event directors and promoters can take advantage of what’s happening across the industry to plan smarter, operate with greater speed and flexibility, and develop new revenue sources for their events.

Trend 1: Fans expect more choices and more personalized experiences

With consumers enjoying greater choice and variety in everything from food to travel to on-demand entertainment, people are increasingly expecting and demanding events that more closely match their passions and pursuits.

The festivals and consumer events industry reflects this drive for greater variety and a specialized focus. Aided by the far-reaching adoption of social media, fan communities easily spring up around unique, shared interests. Events like the San Antonio Cocktail Conference, the Celebrity Impersonators Expo, the Annual Psychic Fair and Witchcraft Expo, and the Oakland Internet Cat Video Festival can all find devoted and enthusiastic fan bases.

Lately, many promoters and event directors have been generating bigger audiences and extra revenue by offering one or more levels of VIP packages, season passes to a set of local events, and a variety of á la carte options. Speedy admission, behind-the-scenes access, premium food and beverages, and even VIP restrooms can help meet a growing demand for greater convenience and premium experiences.

Eventbrite estimates that VIP experiences account for a sizeable chunk of money —10% of ticket sales—and generate approximately 25% of revenue. This is a trend we expect to see grow.

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Megan Buell

Megan joined Eventbrite in 2011. As a senior lifecycle marketing manager, she's passionate about delivering industry and product knowledge to Eventbrite's organizers at the right time and in the right place. In her spare time she likes cooking and making wine with her family, long naps on the beach, and watching college football.

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