2017 will be a year of change — and the music industry is no exception. Less certain, however, is how the shifting landscape will affect your business.
Don’t let yourself fall behind. Get the predictions you’ll need in Music Trends 2017, the third annual report packed with insights from 19 industry tastemakers at Newport Folk Festival, Afropunk, National Sawdust, and more.
You’ll hear their eye-opening predictions for the top music trends of 2017, including how:
- Activism will revive the live music community
- Brands and immersive technology will influence shows
- Venues will band together to establish sustainable economics
- Fan curation at festivals will be pushed to its limits
With some tastemakers forecasting a revival of vibrant live music communities, and others simply trying to survive in increasingly expensive cities, it can be hard to know what to expect — and how the shifting landscape will affect your business.
The good news is each member of the music industry holds the power to determine how they will adapt in 2017, whether it’s through changing technology, new economic models, personalized experiences, or partnerships with artists. But to usher in your own business’s golden age, you need to stay on the cutting edge of industry shifts.
To stay ahead of the game, find out which trends that the industry’s most tuned-in tastemakers think will be transformative in the year to come. From activism in music and collaboration between competing venues to artist-brand relationships and more, here are their top seven predictions for what’s in store.
Activism will revive the live music community
“Music has recently been more about escapism than activism,” says Jay Sweet, festival director and talent buyer for the Newport Festivals Foundation. But with major political changes coming in 2017, fans may be looking to their favorite artists to take a stance.
“In the golden ages of music, in the ‘60s and ‘70s, music was used as a voice of the people,” Sweet says. “Artists mirrored our times, and weren’t just viewed as entertainment. I’m excited because I think this could be the year where musicians could once again become the voice of reality, and try to affect positive change through music.” Punk, hip hop, and countless other genres are rooted in rebellion against the establishment and political institutions.
Immersive experiences will add new dimensions to live performances
From popular events like The Speakeasy in San Francisco to the topic of breakout TV show Westworld, immersive theater made a big splash in 2016. These shows make audience members a part of the performance, and this year, we’ll see their influence begin to make live music performances more multidimensional.
For more tips on event promotion — such as how to spot keep up with music industry trends — fill out the form on the right and access the rest of 2017 Music Trends: 7 Eye-Opening Predictions from Industry Pros