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Attract the Most Valuable Fans with Your Music Festival Marketing

One in five festival-goers spends 78% more on music festival tickets. But how can you identify these valuable fans — and get them to your event? Download this free guide for insights from a survey of more than 1,000 North American festival attendees.

One in five festival-goers spends 78% more on music festival tickets. But how can you identify these valuable fans — and get them to your event?

Meet the hardcore festie. New data shows they’re more likely than the average festival fan to splurge on VIP, engage with sponsors, bring their friends, and come back year after year.

Download this free guide for music festival marketing insights from a survey of more than 1,000 North American festival attendees. You’ll learn:

  • The demographics of your most valuable festival fans
  • How they discover festivals and why they choose to attend
  • On-site elements that will delight them — and your sponsors

PREVIEW

You need super fans. The fans who will come back year after year, upgrade their tickets at every opportunity, and bring as many friends as they can and increase your ticket sales. Because while you want to attract as many fans as possible, some drive more value for your business than others.

And that’s not the only way they’re valuable to you:

They’re more likely to be loyal. Hardcore festies have been to their favorite festival an average of three times. When deciding whether to attend, they’re 1.5x more likely than casual fans to consider the festival producer or promoter.

They’ll rally their friends. 69% of hardcore festies say their friends rely on them for information about upcoming music festivals, and they’re 42% more likely than casual fans to post on social media at festivals.

One of the most effective ways to drive dollars to your bottom line is to prioritize the hardcore festie in your business plan. Keep reading for actionable strategies on how to market to hardcore festies, increase the value they drive for you and your partners or sponsors, and get them to come back year after year

1. Get the hardcore festie to choose your festival

To get these valuable fans to choose your festival, you have to understand what they’re looking for. It turns out, the factors that influence their decision to buy tickets — and the channels where they spend time — differ from those of the more casual fan group. Build a marketing plan around why they buy tickets.

2. How to deliver more value to the hardcore festie onsite

Hardcore festies are already driving a huge amount of your business — and they’re also the most willing to spend even more. Here are some ways to engage them in deluxe onsite experiences to increase their value to you and your sponsors.

3. Win the loyalty of the hardcore festie

Hardcore festies can be a loyal bunch. 41% say they’re likely to go to the same music festival over and over again, and they put their money where their mouth is. They’ve gone to their favorite music festival an average of three times, but a third of them have attended five or more times.

Even better: more than a quarter of hardcore festies consider the festival producer or promoter in their decision process. So if you want to become their preferred festival, you want to win their love.

Here are some of the qualities hardcore festies love about their favorite fests — and how you can appeal to their preferences to increase your revenue…

Want to keep reading? To get your copy of our Music Festival Business Plan, simply download the form at the top of this page.

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