How to Get Last-Minute Buyers to Choose Your Event
56% of Americans make event-related decisions at the last minute. New data reveals how you can get them to choose your event in this tipsheet.
Your ticket sales are in a slump, and your event’s a week away. Did you miscalculate the popularity of your event? Misjudge your marketing efforts? And most importantly — is it time to panic?
Take a deep breath – the answer is no. According to new research from Eventbrite and OnePoll, the majority of Americans (56%) make event-related decisions at the last minute.
And guess what – this propensity for spontaneity can work in your favor. You just need to understand how these last-minute buyers think.
In this tipsheet, you’ll discover:
- In-depth data on how last-minute buyers make choices
- How to influence procrastinators by making smart marketing decisions in your copy
- Ways to employ your existing ticket buyers to help with that final push