Music on Social Media: How To Get Fans Buzzing About Your Music Festival

Music festivals are increasingly becoming millennials’ activity of choice to see live music. As people transition from seeing one band at a one-night concert to seeing many performances over several days, the experience shifts. A music festival isn’t just about the music, or even about the event itself, it’s about the experience as a whole – in person and online.

Now that the experience of a music festival extends past in-person interaction, the success of a music festivals is increasingly shaped by online conversation. So how can festival organizers interact with fans to fuel the fire and go viral?

To uncover how people really talk about events online, Eventbrite partnered with Mashworks to discover how people are talking about music festivals on social media. We analyzed a year of conversations from 60 of the most popular events across all event categories, using keywords, handles and hashtags to ensure we captured every post.

We discovered that social media is especially important to the music festival marketing. People and audiences who tweeted about music festivals are 34% more likely to tweet more than five times per day, and are 16% more likely to have over 1,000 followers, than the average Twitter user.

It’s not only festival attendees talking online – almost 1 in 4 of the individuals posting about music festivals can’t make it in-person. Instead, these people are interacting with your festival solely online, through social media and live streams.

From excitement about the lineup to posts of festival outfits, we read it all, and found some surprising trends with real, usable insights for your social media marketing plan. Download our free Britepaper to learn the major social media milestones to target before the festival, how to maximize online conversation the day-of, and example tweets and schedules to give you a head start.