How Distributed Commerce is Transforming the Ticketing Industry
Find out how you can reach more event-goers and sell more tickets by embracing a distributed commerce model.
What if you could place your event where event-goers were already spending time online? Even better, what if they could buy a ticket to your event right then and there — without having to leave the page?
That’s the idea behind distributed commerce, which allows consumers to make purchases wherever they discover your event. To understand more about how distributed commerce will transform the ticketing industry, we sat down with four key players leading the charge at Eventbrite.
In this series of interviews, you’ll discover:
- The technology that’s powering the evolving ticketing ecosystem
- How distributed commerce can help you dramatically improve your ticket sales
- How to choose a ticketing partner with a dependable distributed commerce solution
PREVIEW
Want to binge watch a brand-new show? Need to get to the airport, fast? No time to go to the grocery store? No problem. In a few taps, you can instantly indulge in the next hot Netflix series, catch a private ride, or have groceries delivered to your door.
It’s no secret: we’ve become a society that expects immediate gratification, with new businesses finding new ways to get people what they want, instantly. And why should events be an exception?
That’s the idea behind “distributed commerce” — a purchasing model that makes tickets available where event-goers already spend their time, and allows them to buy wherever they discover your event. Say, for example, that you’ve posted your event to Facebook Events to reach more potential attendees.
Eventbrite’s distributed commerce partnership allows people to buy tickets to your event and access their ticket, without having to leave the platform. Why is does this matter? Because each additional step in a checkout process results in a 10% decrease in transactions. So not only does distributed commerce allow you to reach new potential attendees, it helps you sell more tickets by eradicating extra steps.
It’s a win-win for organizers and event-goers alike: You sell more, and they easily discover and purchase tickets to events they wouldn’t know about otherwise. And as more forward-thinking businesses embrace distributed commerce, those that fail to deliver consumers a more seamless discovery and purchase experience will be left behind. To understand more about how distributed commerce will continue to transform the ticketing industry, we sat down with four key players leading the charge at Eventbrite.
Read on to discover how Eventbrite’s approach to distributed commerce, including how to manage social media, is transforming the ticketing industry, and what it all means for you as an event organizer.