How to Succeed with Event Advertising on Facebook (eBook)

eBook: How to Succeed with Event Advertising on Facebook

From ad units to tracking pixels, event marketing today can often seem like an entirely technical (and time consuming) job. How can you use event advertising on Facebook to lift ticket sales and increase engagement?

Fortunately, you don’t need to be a tech expert to successfully advertise your event online. In this guide, online advertising experts at Boostable will share simple steps for effective event advertising on Facebook. Find out how to reconnect with website visitors who didn’t buy a ticket, or reach that niche group of fans.

You’ll learn how to:

Set and adjust your event advertising budget
Determine the optimal length for your event campaigns
Reach the right audience in Facebook, from custom audiences to lookalike audiences
Measure your advertising success

Successful event advertising on Facebook doesn’t require a huge budget. From goal setting to measurement, this guide will help you quickly understand Facebook’s entire solution. Then, you’ll learn best practices to set up an effective advertising campaign.