How to Attract More Race Participants: New Data

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We’re in a second running boom. Running USA’s Annual “State of The Sport” reports a record breaking 19-plus million finishers in U.S. races last year.

With this unprecedented influx of runners, Eventbrite sought to dive deeper into the modern race participant. We surveyed more than 2,000 participants to understand who they are, why they run, and what other offerings would make them choose your race over the competition.

Download the report to learn:

  • Where participants are most likely to find out about your race
  • Which distances are most attractive to participants
  • The ratio of serious athletes to casual runners