Beer releases can make or break a craft brewery. Loyal fans eagerly anticipate getting their hands on a bottle, and if they can’t, their reactions range from disappointed to enraged — feelings they may take directly to your Facebook page.
Poorly executed beer releases can have a seriously hurt your brand — but by using a ticketing technology to power your bottle release, you can avoid the chaos.
Discover how breweries like Alesmith and Lost Abbey are bringing their bottle releases into the 21st century with this tipsheet. You’ll learn how to:
- Protect your brand from backlash
- Give fans a truly smooth buying experience
- Streamline operations & get more insight into your marketing