Traditionally, festivals have dominated the live music sponsorship ecosystem. But that could be beginning to change.
Venues are starting to capture more sponsorship dollars. In fact, a third of the 50 venues we surveyed already rank sponsorship as a “very important” revenue stream for their room. And two-thirds of them want to increase revenue beyond ticket and bar sales, with 20% specifically wanting to increase sponsorship revenue using technology.
Download this tipsheet to learn how to build out your venue’s sponsorship packages, including:
- Why venues have a secret advantage over festivals
- How to use your venue’s data and package your shows to increase brand interest
- How to build activations that go beyond the walls of your venue