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The New Era of Concert & Music Festival Sponsorships

In the years to come, brand partnerships could be the difference between building a sustainable business or joining the ranks of canceled festivals and venues shuttering their doors. But this also means it’s never been more difficult to win sponsors for your shows or festivals. Download this report to learn how you can stand out to sponsors — and craft activations that fans love — with insights from 13 sponsorship experts from festivals, venues, agencies, and brands.

Sponsorship spending on music tours, festivals, and venues is outpacing any other industry, totaling $1.47 billion dollars in 2016.

In the years to come, brand partnerships could be the difference between building a sustainable business or joining the ranks of canceled festivals and venues shuttering their doors. This heightened need for brand support also means that it’s never been more difficult to win sponsors for your shows or festivals.

Download this report to learn how you can stand out to sponsors — and craft activations that fans love — with insights from 13 sponsorship experts from festivals, venues, agencies, and brands.

You’ll discover:

  • What sponsors want — and how to use fan data and new tech to win them over
  • The new activations that fans love, and how to increase fan engagement with sponsors
  • How music venues can attract a larger portion of sponsorship dollars

Looking for sponsorship information for a business or professional event? Check out this guide

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