The craft beer industry is starting to show its age. With seemingly infinite craft brew choices for consumers, the industry may be reaching a saturation point. According to the Brewers Association 2016 report, 97 breweries closed their doors last year, nearly double the number that closed in 2014.
So how can beer brands stand out without selling out? Find out how in this new guide on beer industry trends, featuring 12 beer experts from breweries and beer festivals. You’ll learn:
- Why events are the most powerful way to build a brand in beer
- The qualities of the most popular types of events in the beer industry
- How leading breweries use events to market their beers, improve bottle releases, and grow their business
- How beer festivals can differentiate their event to sell more tickets