According to recent research from the Harvard Business Review, “Three out of five marketers use no tools to measure event ROI, and most companies plan and execute events without specific business objectives.” Yet events are the biggest line item in many marketing budgets.
So how can you make sure you’re getting the most from your existing event budget? The answer: technology. In this guide, we’ll talk about how you can extend the effectiveness of your existing marketing efforts and more accurately measure ROI, without a significant increase in event costs.
View the guide for the scoop on 30 tech tools that will help you make the most of your existing event budget, and:
- Sell more tickets up front
- Capitalize on profit opportunities
- Save time and money by automating wherever possible